Manager Performance Marketing
- Lead and manage relationships with ABH’s domestic media and affiliate agencies, ensuring excellence in strategy, execution, and performance.
- Oversee and optimize media budgets, planning calendars, and performance reporting (KPI dashboards and insights).
- Brief and collaborate with creative teams to develop high-impact media assets aligned with campaign goals.
- Lead planning, optimization, and scaling of paid media across:
- Paid Search (Google, Bing)
- Paid Social (Meta, TikTok, YouTube, Pinterest, Snapchat)
- Programmatic & Display
- Affiliate & Performance Partnerships
- Retail Media (Amazon Ads, Sephora Media Network, etc.)
- Own execution and optimization across key channels: Direct Mail, Programmatic PR and Affiliate Marketing (Rakuten, HOWL, LTK, and more)
- Partner closely with Omni Channel Sales and Brand Marketing teams to ensure alignment on campaign planning, go-to-market timelines, and cross-channel execution.
- Monitor industry benchmarks and media trends to identify growth opportunities and optimize spend.
- Build and maintain CAC / LTV models by channel, audience, and cohort
- Partner with Finance to forecast spend, returns, and contribution margin at scale
- Own incrementality testing, lift studies, and attribution strategy
- Operate confidently in environments with MMM (Mixed Media Models), attribution tools, and platform-level reporting
- Translate complex performance data into clear executive-level insights
- Bachelor’s Degree (4-year college) required
- Minimum 5 years of experience in media strategy and execution, either at a major brand or agency
- Advanced proficiency in Excel and PowerPoint; strong analytical mindset
- Deep understanding of beauty industry KPIs and media benchmarks
- Highly proficient in media buying platforms, affiliate tools, and campaign analytics
- Demonstrated ability to thrive in fast-paced environments and collaborate cross-functionally
- Flexible, strategic thinker with strong attention to detail and a bias for action
- Location: West LA area. This role is hybrid, with 3x in-office per week in Los Angeles.
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