Entertainment Market Researcher

Overview:

At Supercell, our games have been downloaded billions of times and are enjoyed by countless players around the world. We’re building toward enduring and beloved global franchises that live not just in games, but across entertainment, partnerships, products, and culture.

Our Entertainment & Partnerships (E&P) team expands the reach and emotional depth of Supercell’s worlds through content, collaborations, and cultural storytelling — from film & television to consumer products, brand partnerships, platform-scale brand campaigns, and live experiences.

We’re seeking an Entertainment Market Researcher to be the cultural and audience insight engine for E&P — fully embedded with the team in Los Angeles and partnering closely with our global Analytics org. You’ll turn audience understanding into creative and partner advantage: shaping partner pitches, informing strategy, and helping to guide creative decisions.

What You’ll Do:

• Franchise & Audience Foundations : build practical audience maps (fans, lapsed, new-to-IP; by region/age) and psychographics that E&P and partners use in pitches and planning.
• Partner & Category Enablement : provide category landscapes, brand/talent fit scores, and audience-overlap proof to strengthen sell-in for entertainment, licensing, LBE, and major brand collaborations.
• Player Surveys : stand up and run surveys inside and outside our games to capture player preferences (e.g., “rank your favorite shoe brands,” character/feature/creator affinity). Build a reusable question bank, sample by cohort, and partner with Analytics to join survey responses to anonymized telemetry for validation. Turn results into “player proof” one-pagers that guide partner selection, deal positioning, and creative direction.
• Creative & Campaign Insight : run rapid qual/quant content testing for trailers, animatics, key art, titles, and casting; provide simple go/no-go thresholds tied to recall, consideration, and talkability. Generate “message maps” (what to say/show, what to avoid) that travel globally or flag where localization is needed.
• Measure & Learn : design and run pre/post brand-lift studies around premieres, live experiences, and big collabs; partner with Marketing Analytics to connect survey deltas to player behavior.
• Research Ops : own vendor rosters, panels/communities (including youth compliance where relevant), study tagging, and an insights library that’s searchable for E&P, Game teams, and partners.
• Broader Analytics + Synthesis : partner with analytics and data teams to create dashboards, aggregated analysis of player data, and synthesize an overall cohesive view of players for E&P initiatives.

What We’re Looking For:

• Background : 10+ years in entertainment insights (studio/streamer) doing audience research, creative testing, etc. for tentpoles/series; experience with character/world-driven IP is key. Adjacent experience in gaming insights is a plus.
• Methods : fluency across quant & qual (survey design, segmentation, lift studies, ethnography/IDIs), plus social/cultural listening; comfortable synthesizing into crisp narratives for key stakeholders.
• Creator & Culture Savvy : strong intuition for internet culture, creators, fandom communities, and how cultural sparks translate into audience growth and earned media.
• Collaborative by Default : thrives in small, high-ownership, cross-functional environments; works seamlessly with colleagues spanning Analytics, Entertainment & Partnerships, Game Teams, Regional Marketing & Comms/PR.

Nice to Have:

Experience with games and gamers, youth research, global sampling/localization, building reusable research tooling (panels, templates, benchmarks), and data analytics (SQL, cohort analysis, dashboards, etc.).

What This Role is NOT:

Performance marketing modeling, media mix modeling, campaign analytics, marketing data science.

Work Style & Travel Expectations:

• Hybrid in Los Angeles : this role is based out of Los Angeles, with an expectation of being onsite up to 2 days per week to collaborate with the Entertainment and Partnerships team, participate in creative working sessions, and connect in-person with partners and peers.
• Travel & Work Style : globally connected role; comfortable with domestic and international travel (~10–20%) to meet with Supercell teams in Helsinki and around the world, and calls with partner teams in different time zones.

Why You’ll Love it Here:

• This role is the insight engine behind Supercell’s franchise moments, embedded with E&P in Los Angeles to generate culture and audience insights that power decisions shaping shows, partnerships, live experiences, and more.
• If you’re excited by entertainment, fandom, and turning qual/quant into crisp, high-conviction guidance, you’ll help millions of players and new fans discover and fall in love with our games, worlds, and characters.

Benefits and Compensation:

While the salary range based on your background, skills, and experience for this position is $156,000 – $234,000 , your financial compensation model also consists of an annual bonus, RSU equity, and 401k.

Supercell structures compensation and benefits to support employee well-being. Read more via the company links provided on the original posting.

About Supercell:

We are a game company based in Helsinki, Finland, with offices in San Francisco, Seoul, Shanghai, and London. Since our launch in 2010, we've released games including Hay Day, Clash of Clans, Boom Beach, Clash Royale, Brawl Stars, Squad Busters, and mo.co. Our mission is to create great games that as many people as possible play for years and that are remembered forever.

Relocation & Mobility:

This position is in Los Angeles. Supercell’s dedicated mobility team will support candidates throughout their move, including support for family members.

How to Apply:

Applicants can apply using the application form on the job page.