Digital Advertising Program Specialist

Description

Digital Advertising Program Specialist

We are looking for a Digital Advertising Program Specialist to join our team! As part of the Account Management team, the Digital Advertising Program Specialist will provide support to our client facing teams for a major Automotive brand. This person will work to support the account team in terms of vendor management, reporting requests, data analysis,data QA, dealer adoption, and identifying opportunities to optimize performance.

JOB RESPONSIBILITIES:

•Support Program Managers on various projects to support program health and growth.

•Take ownership of various internal operational processes to manage program, such as dealer enrollment & cancellation processes, media spend pacing audits, billing QA, etc.

•Take ownership of various data QA efforts to support maintaining high data integrity within the program such as verifying vendor-delivered data vs. internal data sources, verifying URL query string parameter implementation, monitoring outliers reporting, etc.

•Proactively address issues with key stakeholders across vendor teams and/or internal teams.

•Monitor project status (including milestone tracking, allocation, & open issues) & be prepared to communicate status with client as requested.

•Assist in managing project scope, vendors, & client expectations, developing contingency plans if required.

•Assist in managing requirement gathering, project plans, project development & delivery of new features or functions.

•Work effectively within teams (between internal-vendors-agency partners) to prioritize client requests & product requirements.

•Support program manager with identifying new opportunities to improve the value of the program.

•Review & manage vendor performance to ensure integration & compliance with program business standards & guidelines.

•Work with dealer support team for important communication initiatives & help with issue resolution.

•Present ongoing business developments to clients & vendors.

KNOWLEDGE AND REQUIRED SKILLS:

•Understanding of the digital space, preferably advertising, and analytics associated with the space

•Desire to work with large data sets to glean insights and identify performance trends and opportunities to improve

•Detail oriented, self-motivated, critical thinker

•Demonstrated proficiency in Microsoft Office Suite (Word, PowerPoint, Excel)

•Communication and interpersonal skills necessary to actively promote a cooperative team environment

•Comfortable speaking with/in front of Client and Regional Reps

•Desire to own success of projects

•Bachelors degree required

Desired Skills:

•Automotive experience is strongly desired

•2+ years of professional work experience. Digital marketing experience is preferred, but not required.

•Advanced Excel skills with experience creating complex spreadsheets, including use of Pivot Tables & Pivot Charts (Must be able to pass an Excel skills test)

•Experience with PowerBI is preferred, but not required.

•Experience with Salesforce is preferred, but not required.

•Desire to own success of projects

At Shift, many factors are taken into account when determining a reasonable compensation range for any given role. Some of these factors include, but are not limited to: skill set, location, years of experience, licenses, certifications, and business/organizational needs. The following compensation range is specific to New York City, Colorado, Nevada, California, and Washington residents only. While we do provide an estimated salary range, it is not typical for an individual to be hired near the top range for their role. A reasonable estimate for this role is: $55,000 - 80,000.