Director, Integrated Marketing
Run the Engine
- Build and lead go-to-market playbooks that tell every platform (linear, FAST, app, social, email, web) what to push, when, and why-eliminating the patchwork approach
- Keep 30+ annual tentpoles on track, ensuring every campaign is coordinated, measured, and impactful
- Drive cross-functional execution so creative, media, content, PR, and platform teams hit the same moment, every time
- Manage the master marketing calendar-prioritize events into tiered A/B/C packages aligned to engagement and revenue goals
- Develop campaign timelines, briefs, and execution checklists that keep teams aligned and out of "last-minute scramble" mode
- Partner across Growth, Ad Sales, Distribution, Production, Industry Relations, to surface and support monetization opportunities via our O&O channels, tentpole events, Tournament and Tour partnerships
- Identify ways to make our marketing assets work harder-maximizing visibility, relevance, and return
- Translate marketing priorities into sales-ready campaign decks and activation plans that bridge editorial, content, and revenue teams
- Lead support for Ad Sales RFPs and brand integrations with creative ideas, smart packaging, and clear campaign ROI
- Build a scalable integrated marketing process-codifying best practices, creative asset needs, performance tracking, and post-campaign insights
- Ideate new fan-forward campaigns across digital, social, audio, events, and experiential formats
- 7+ years of integrated marketing experience in media, entertainment, streaming, or sports
- Strong campaign planning, project management, and cross-functional collaboration skills
- Deep understanding of go-to-market strategy across platforms (linear, FAST, app, social, digital, and live events)
- Proven ability to prioritize multiple initiatives and manage complex timelines across stakeholders
- Experience working closely with sales teams, creative, production, industry relations, distribution, and product owners
- A strategic mindset with a bias toward action-able to think big, build a clean, high impact plan, and roll up sleeves
- A love of live sports, a fan of tennis, and a pulse on how fandom is evolving in today's media landscape
Pickleballtv (PBTV) is the 24-hour television home of America's fastest growing sport. With coverage of tournaments throughout the year, the network offers 1,000+ hours of live matches from the game's top professionals and biggest stars. PBTV also provides viewers with first-class instruction, exclusive lifestyle programming and studio news content and more.
About Tennis Channel Tennis Channel is the media home to two twenty-four-hour television networks, a subscription streaming service, online magazine and podcasts dedicated to the sport and its unique lifestyle. The tennis-media hub is home to every aspect of the wide-ranging, worldwide tennis community. Tennis Channel is carried nationwide by every one of the top ten pay-TV service providers. About Sinclair Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks; and owns Tennis Channel and multicast networks Comet, CHARGE!, ROAR, and The Nest. Sinclair's content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation's largest streaming aggregator of local news content, NewsON. The Company regularly uses its website as a key source of Company information which can be accessed at . About the Team The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open-door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let's talk.
The base salary compensation range for this role is $125,000 to $140,000. Final compensation for this role will be determined by various factors such as a candidates' relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, sick leave, vacation time, personal time, parental leave and employee stock purchase plan.
#tennis
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