Senior Product Manager - Ad Experiences

Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

About the role

The Viewer Experience organization owns how people discover, choose, and enjoy content on Roku—from the iconic Home Screen and navigation, to Live TV and Sports, to The Roku Channel and our mobile apps.

Roku is looking for a product manager to lead the development of next-generation Ad Experiences and Interactive Advertising solutions that help marketers and advertisers drive visually appealing, high-impact sponsorships on the platform.

The ideal candidate will have endless curiosity and can pair a global mindset with locally relevant execution. You should be a gritty problem solver and self-starter who can drive programs with the product and commercial teams within Roku and across external strategic partner organizations. The successful candidate will display a balance of hard and soft skills, including the ability to respond quickly to changing business needs.

For California Only - The estimated annual salary for this position is between $176,163 - $233,750 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

What you'll be doing

Product Strategy & Opportunity Assessment

• Identify & Quantify Opportunities: Conduct rigorous market analysis and user research to identify high-growth monetization opportunities. Build robust business cases that balance short-term revenue goals with long-term ecosystem health.


• Strategic Roadmap Ownership: Define and execute a multi-quarter roadmap for ad innovation products, ensuring alignment with Roku’s overarching platform strategy and the evolving needs of the programmatic and direct-sales markets.

Product Execution & Lifecycle Management

• High-Fidelity Documentation: Author comprehensive Feature Guides / Product Requirement Documents (FGs / PRDs) and technical specifications. Translate complex business needs into actionable engineering tasks to ensure on-time, high-quality delivery.


• Agile Innovation: Partner with the UX team for rapid prototyping, A/B testing, and iterative design methodologies to validate ad formats. Minimize "time to insight" by testing hypotheses in live environments.


• Operational Excellence: Drive feature prioritization and process improvements, maintaining a relentless focus on key KPIs such as Ad Fill Rate, CPM, User Engagement, and Churn impact.

Cross-Functional Leadership & Communication

• Engineering Partnership: Serve as the "voice of the customer" for the engineering team. Provide deep business context to technical leads to foster creative problem-solving and architectural scalability.


• Stakeholder Orchestration: Lead a cross-functional "squad"—including Sales, Marketing, Data Science, Finance, and Legal—to navigate the complexities of privacy regulations and advertising standards.


• Vendor Ecosystem Management: Manage strategic relationships with 3rd-party technology vendors/partners. Ensure rigorous SLA compliance and influence their roadmaps to align with Roku’s proprietary tech stack.

Market Intelligence & Thought Leadership

• AdTech Subject Matter Expertise: Act as the internal authority on AdTech trends (e.g., CTV measurement, identity solutions, shoppable TV). Translate industry shifts into strategic POVs that influence executive decision-making.


• Competitive Benchmarking: Monitor the competitive landscape of streaming and hardware (OEMs) to ensure Roku remains the industry leader in native, non-intrusive, and high-performing ad experiences.

We're excited if you have

• 5+ years of experience in product management, building advertising and marketing solutions


• Domain expertise in AdTech, AdUX, OTT, and/or DMPs


• An extraordinarily high level of customer empathy


• Experience working with business intelligence/data analytics tools and data dashboarding tools such as Tableau or Looker


• Practical knowledge of Experimentation, A/B Testing, and Lift Measurement


• Data-driven and an entrepreneurial self-starter who deals well with ambiguity


• Experience in working with marketers, marketing operations, data scientists, and data analysts


• Strong, influential cross-functional team leader with experience working in enterprise and matrixed environments


• Excellent problem-solving skills and ability to work independently


• Minimum of a bachelor’s degree (preferably in engineering); MBA preferred


• Based in San Jose or Santa Monica, with the ability and willingness to travel

#LI-SR2

Our Hybrid Work Approach

Roku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday. Fridays are flexible for remote work except for employees whose roles are required to be in the office five days a week or employees who are in offices with a five day in office policy.

Benefits

Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.

Accommodations

Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to [email protected] .

The Roku Culture

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV. 

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002. 

To learn more about Roku, our global footprint, and how we've grown, visit .

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