Marketing Lead (San Francisco)

Gumloop - Marketing Lead (Hands-On IC)

Location

San Francisco HQ (SOMA). Full relocation covered.

Why this role exists

We've reached the great product, organic love, zero-person marketing team stage. You will be the first marketer, working directly with the founders, owning everything from positioning to paid acquisition. Think of it as a green-field experiment lab with real scale and resources behind it.

We're looking for someone to lead us on the marketing front. Someone who's done it before in a similar capacity. You would have a large budget and autonomy to experiment aggressively.

What you'll do (first 12-18 months)

Focus area / Hands-on work you'll ship

PLG growth loops

Map and optimize activation expansion funnels; design A / B tests on onboarding, pricing pages, in-product nudges, etc.

Campaign concepting & execution

Dream up, launch, and iterate paid + organic campaigns (search, social, podcasts, influencer, newsletter swaps). Own the ad manager dashboards, the copy, and the creative briefs.

Messaging & positioning (Enterprise)

Distill technical features into crisp value props for both Enterprises and individuals; pressure-test with users; direct copy on website, landing pages, and sales-enablement snippets.

Growth analytics

Instrument tracking, build weekly growth reports, and make data-driven decisions.

Marketing Experiments

Kick off one-off marketing campaigns and measure their impact over time.

Brand awareness

Secure Gumloop attention on podcasts, tech newsletters, and community events.

You might be a great fit if you...

• Have shipped measurable growth wins for a PLG SaaS or dev-tool product (side projects count!).
• Are a full-stack marketer who can go from Figma mock to campaign live without waiting on an army.
• Thrive in high-intensity, ambiguous start-up environments and bias hard toward action.
• Know your way around attribution, marketing automation, SQL / Looker, and modern DG / paid-social tools.
• Write tight copy, sweat the headline, and think in experiments.
• Love sitting with engineers and designers IRL (this is an office-first role).
• Have experience bringing a PLG product upmarket and marketing to enterprise.

Nice-to-haves

• Experience marketing to technical audiences or builders.
• Past work in AI, PLG products, automation, or low-code tooling.
• Design chops (Figma) or video / editing skills for quick-turn creative.
• You've been the first marketer beforeor always found yourself acting like one.

What we offer

• Competitive Bay-Area salary + meaningful equity (benchmarked against 2025 SF series-A norms).
• Full health, dental, and vision.
• 401(k) with match.
• Paid relocation & one-month temporary housing.
• Annual learning & tools budget.
• A core seat at the table shaping how our product reaches millions.

How to apply

We get hundreds of low effort (AI generated) applications on this platform daily. I only care to meet people who care to really apply.

Send a short note (bullets are fine) and any assets that showcase how you've grown a product (campaign teardown, dashboard screenshot with context, thread, etc.) to with subject line Marketing IC - Your Name. We'll reply ASAP.