Sponsorship Enablement Manager, AWS Global Brand Partnerships (San Francisco)
Description
As a Sponsorship Enablement Manager you will own the operational excellence and delivery of our Global Sponsorship Program with a focus on our Summit, Field, and Industry event programs. You will support the management of a multi-million-dollar portfolio of sponsorships for our learning events that engage our customers and drive our business growth. You will be responsible for end-to-end sponsorship enablement strategy, execution, benefits delivery, and financial management while serving as the technical and operational backbone for our sponsorship program and community of partners.
Key job responsibilities
Strategic Oversight & Package Management:
Serve as subject matter expert to Sponsorship Program Managers for best practices on sponsorship program execution and enablement
Work with 3rd party event agencies, guiding them to ensure timely delivery of sponsorship program deliverables
Partner with agencies on discovery, ideation, and pricing strategies for sponsorship offerings based on the cost to execute
Drive floorplan strategy in partnership with Global Events team
Serve as a primary sponsor enablement contact as it pertains to managing the sponsorship support alias, ensuring a high bar for sponsor communications
Contribute to the development of project plans and help in managing all deliverables and timelines associated with sponsorship.
Program Execution Delivery & Operational Excellence:
Own end-to-end post-sale operational execution, including comprehensive project management oversight
Lead operational execution of all sponsor benefits, including:
Booth builds and selection processes
Sponsor pavilions and access management
Tool benefits implementation
Deliverable execution and tracking
Create and implement scalable processes for tracking and reporting workback schedules
Drive onsite preparation and execution across all sponsored elements
Serve as primary sponsorship Enablement stakeholder in strategic planning meetings
Financial Management & Reporting:
Own sponsorship budget reporting and reconciliation with agency partners
Own pre-event invoicing management and post-event reconciliation / collections in coordination with accounts receivable
Develop and maintain comprehensive tracking mechanisms for all operational program elements
Create and deliver regular progress reports to account management stakeholders
Stakeholder & Agency Management:
Partner with internal stakeholders to conduct discovery and implementation of sponsor benefits
Oversee agency execution across multiple workstreams including:
Project management and timeline adherence
Booth construction and sponsor pavilion management
Content submissions
Partner with central Sponsorship Operations Enablement team associated with Exhibitor Resource Center construction, tool management, and lead reporting
Build and maintain strong relationships with key internal teams and external partners
Sales and Revenue Support
Establishes inventory tracking mechanisms for all sponsorship benefits and owns inventory reconciliation.
Reports inventory updates to sales and Enablement team
Supports sponsorship program managers in detailing benefits delivery
Communications and Enablement:
Own overall alias management and escalations. Ensure alias SLAs are being met by agency team and support with tooling optimization
Review weekly communications and enablement materials including documentation (webinar decks, KBYGs, etc) sent to sponsors
Build a calendar of resource hub articles to support sponsor enablement and assigns ownerships to key contributors
A day in the life
AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.
Why AWS
Amazon Web Services (AWS) is the worlds most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating thats why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasnt followed a traditional path, or includes alternative experiences, dont let it stop you from applying.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, theres nothing we cant achieve in the cloud.
Inclusive Team Culture
Here at AWS, its in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship and Career Growth
Were continuously raising our performance bar as we strive to become Earths Best Employer. Thats why youll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional
About the team
Part of AWS Marketing Global Brand Partnerships, the Global Sponsorship Program creates strategic, ROI generating sponsorship opportunities for AWS Partners and customers. Our program is designed to support companies in growing their business with AWS and our customers. Sponsorship opportunities are offered globally across a variety of marketing programs. The Global Sponsorship program is designed to 1/engage customers with quality sponsor developed content, education, and networking; 2/deliver partner shared leads and ROI to sponsors; 3/optimize revenue cost recovery for AWS Marketing; and 4/execute a sponsorship program aligned to AWS business priorities. We design sponsorship programs with equal focus on our four goals. AWS Marketing events with sponsorship programs include re:Invent, re:Inforce, Commercial and Public Sector Summits, industry events, third-party programs, executive marketing events, and field programs.
Basic Qualifications
5+ years of program or project management experience leading complex, technical initiatives
Demonstrated experience managing agency relationships and large-scale event enablement and operations
Strong track record of financial management and budget reconciliation
Experience creating and implementing operational processes at scale
Experience managing large-scale trade show or conference operations
Preferred Qualifications
MBA or relevant advanced degree
5+ years of experience in marketing enablement, event management, or similar technical program management roles
Industry certifications (PMP, CEM, or equivalent)
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region youre applying in isnt listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $72,600/year in our lowest geographic market up to $155,200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, s]]> <
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