Area Director of Sales and Marketing
- Coordinate all sales segment growth strategies by account to maximize overall revenue.
- Develop, recommend, implement and manage the division's annual budget including the advertising, public relations and direct sales plans efforts for the resorts to drive awareness, relevance, occupancy, food & beverage outlets, Spa, and resort campus bookable experiences.
- Guide the sales team to identify new business within and outside of known Hyatt accounts.
- Serve as the public face of the resorts, representing the properties in media interviews, industry events, and community engagements to elevate brand visibility and reputation.
- Robust understanding of the group, wholesale and negotiated contracting process.
- Develop and maintain market awareness to ensure ability to predict revenue opportunities and set proactive strategies.
- Monitor production of all top accounts and evaluate trends within your market.
- Deep understanding of the digital landscape and how our owned channels impact the resorts' ability to maintain and elevate relevancy within search.
- Ability to foster a culture of collaboration and accountability.
- Flexibility to implement initiatives that align with changing market and brand attributes.
- Liaise between commercial services efforts and the operational environment.
- Adhere to Hyatt systems established regulations, company standards, sales standards and sales metrics related.
- Comply with attainment of individual goals, as well as team goals and budgeted metrics.
- Train all resort colleagues on how to recognize and capitalize on all sales opportunities to increase hotel occupancy and revenue.
- Develop a full working knowledge of the operations and policies of the hotel, including Sales, Reservations, Banquet/Events, Food and Beverage, Front Office, Spa, and campus partners.
- Oversight and management of multiple digital channels including approximately 7 websites.
- Maintain strong visibility in local community and industry organizations.
- Participate in industry leadership groups including panel.
- Attend and/or conduct daily/weekly/monthly meetings and any other functions required by management, providing training on a rotational basis.
- Maintains professional working relationship and promotes open lines of communication and relationships to achieve initiatives with respective marketing partner(s) and other internal departments.
- Other duties, as requested by the General Manager / Managing Director.
- At least 7+ years of Director of Sales experience is preferred, with at least 3 years of luxury hotel experience
- Must possess highly developed verbal & written communication skills to frequently negotiate, convince, sell and influence other managerial personnel, hotel guest(s) and/or corporate clients.
- Must have thorough experience with professional selling skills: opening, probing, supporting, closing.
- Shows strong analytical skills and strategic vision in establishing appropriate sales deployment and multilayered marketing strategy.
- Must be proficient in general computer knowledge, especially Microsoft Office products and adapt to new systems.
- Must be able to work independently and simultaneously manage multiple tasks.
- Strong organization and presentation skills.
- Demonstrated ability to effectively interact and manage people of diverse socioeconomic, cultural, disability and ethnic backgrounds while solving complex problems and creating a productive and engaged sales team.
- Requires advanced knowledge of the principles and practices within the sales/marketing/hospitality profession.
- Must work well in stressful, high-pressure situations; maintain composure and objectivity under pressure.
- Must be able to work with and understand financial information and data, and basic arithmetic functions.
- Must work collaboratively with all owners, colleagues and guests.
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