GTM Recruiter

Location: San Francisco, CA (Hybrid, 4 days/week); We may support relocation for exceptional candidates.

About Abby Care

Making family care possible. At Abby Care, we are tackling one of the most important and unsolved challenges of our time: family caregiving.

Over 50 million Americans are family caregivers for loved ones without pay, tools, or support. Our mission is clear and ambitious: to train and employ family caregivers so they can get paid for the care they already provide at home.

Abby Care is building a tech-powered, family-first care platform to efficiently deliver care, improve health outcomes, and provide the best-in-class experience nationwide.

We are rapidly expanding our mission and looking for passionate team members to join. Abby Care has partnered with leading insurance plans, healthcare providers, and community organizations. We’re supported by top, mission-driven VCs to empower families throughout the country.

Why this role matters

We are hiring our first Go-To-Market Recruiter to build and scale GTM hiring across Sales, Growth, Partnerships, and Marketing. This is a foundational hire that will directly influence how quickly we enter new markets and reach more families. You will work closely with our leaders to shape our hiring strategy and own execution end-to-end.

Recruiting at Abby Care is a strategic function. You will be embedded in business conversations, understand how revenue and market expansion work, and hire the talent that powers our growth flywheel.

Why this role is different

• You will build the GTM recruiting engine from 0 to 1, including sourcing strategies, interview loops, scorecards, and closing motions.
• You will work directly with executive leadership.
• Your work will have an immediate and measurable impact on revenue, state expansion, and operational capacity.
• Clear path to grow into leading GTM recruiting or broader business recruiting functions as the company scales.
• You will help shape the Abby Care GTM talent brand and create narratives that attract top talent.

What you will do

Build and Scale GTM Hiring

• Hire 30+ GTM roles across Sales, Expansion, Partnerships, and Marketing in 2026.
• Source proactively and build a repeatable, multi-channel pipeline engine.
• Create interview loops, playbooks, scorecards, and processes that increase signal and reduce time-to-hire.
• Run full-cycle recruiting with strong alignment to revenue and market expansion goals.

Partner with Leadership

• Partner directly with the COO, VP of Sales, and Head of Operations to forecast GTM hiring needs tied to growth goals.
• Lead weekly pipeline reviews and influence prioritization and headcount planning.
• Serve as a strategic advisor to hiring managers.

Build the Abby Care GTM Talent Brand

• Craft outbound messaging that resonates with healthcare, sales, and operational talent.
• Build community touchpoints, GTM narratives, and talent-facing content.
• Represent Abby Care at select industry or recruiting events.

Close Top Talent

• Run effective closing strategies that combine clarity, speed, and storytelling.
• Develop strong candidate relationships and navigate comp, incentives, and market dynamics with credibility.

What we’re looking for

Required

• 5+ years of full-cycle recruiting experience, including 2+ yrs hiring GTM roles (Sales, Partnerships, Marketing, Operations).
• Ability to manage 10+ active requisitions in a fast-paced, high-change environment.
• Strong sourcing capability with experience building pipeline from scratch.
• Experience recruiting in operationally complex or high-growth environments.
• Highly organized, metrics-driven, and able to prioritize with urgency.
• Excellent communication skills and ability to influence senior stakeholders.
• Low ego, high ownership, and strong bias for action.

Our Recruiting Stack

• Ashby (ATS)
• LinkedIn Recruiter
• Coda, Google Workspace, Slack

Our Values

1. Families First
   Redefining healthcare starts with how we treat the parents and children we serve. We go above and beyond for every family, building strong, lasting relationships. We continually ask ourselves, “Would we want this for our own families?”
2. Urgency with Precision
   Millions of families are waiting for care, and they cannot wait, therefore this is not your typical 9 to 5 job. We match their urgency with our own, delivering exceptional care without compromise. Here, speed and excellence go hand in hand.
3. Relentlessly Resourceful
   As an ambitious startup, we adapt quickly and make the most of limited time and resources. We solve challenges with creativity to deliver results without unnecessary complexity.
4. Purpose with Positivity
   We take our mission seriously while never losing sight of the people behind the work. Respect, kindness, memes, and coffee make us stronger as a team and better for the families we serve.
5. Driven to Redefine What’s Possible
   We are here to make healthcare better, which means asking hard questions, challenging outdated systems, and finding smarter, more compassionate ways to deliver care.

Benefits:

• Competitive compensation packages that reflect the value you bring. We reward our team for the impact of their work.
• Comprehensive health coverage that works for you. We cover 90% of your premiums and 70% for your dependents, with multiple PPO plan options to choose from for medical, vision, dental, life, and short-term disability.
• Generous paid time off. We provide policies that allow you to recharge along with 10 paid company holidays.
• Team bonding. We love bringing our teams together. As a full-time employee, you’ll get to connect, collaborate, and have fun through team activities and our annual company retreat.
• Financial savings benefits to support your future. We support your financial well-being with HSA contributions, optional FSA and commuter benefits, and full coverage of all 401(k) account fees (employer match not currently offered).
• Paid parental leave to support your growing family. We provide paid leave, so you can focus on bonding and adjusting to life as your family grows.

Interview Process

> Intro call with Recruiter (30 minutes)
> Hiring Manager/Team Deep Dive (45 minutes)
> Onsite interviews with GTM and leadership stakeholders (with a case study challenge) (~3 hours)