Sr. Marketing Associate

Job Responsibilities:

• Agency and Influencer Collaboration:
• Collaborate with agency and media partners to plan and execute influencer and paid media campaigns.
• Develop relationships within the digital influencer community and manage influencer outreach.
• Execute influencer giftings, managing lists, and fulfillment.
• Campaign Briefing and Implementation:
• Lead influencer and creative briefing for social and paid media campaigns.
• Ensure the timely execution of influencer and paid media campaigns in collaboration with internal teams and agencies.
• Maintain updated documentation of campaign schedules and assets.
• Support social media content creation for cross-channel marketing initiatives.
• Compliance and Quality Assurance:
• Ensure compliance with company policies and media channel best practices.
• Partner with legal teams for influencer contract negotiations.
• Perform quality assurance on campaign assets.
• Reporting and Analysis:
• Measure, analyze, and report on influencer and paid media campaign performance.
• Work with managers to optimize campaigns based on performance data.
• Assist with invoicing and billing for campaigns.

Skills:

• Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint.
• Experience with Google Ads, Meta Ads, TikTok Ads, and SEO/SEM.
• Understanding of influencer marketing and digital media trends.
• Strong knowledge of influencer segments (nano, micro, mid-tier, macro, mega).
• Creative, detail-oriented, and organized.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and work both independently and in teams.

Education/Experience:

• Bachelor's degree required.
• 3+ years of professional experience in digital marketing, influencer marketing, or brand partnerships.
• Experience with Google Ads, Meta Ads, and social media marketing.
• Experience working with agencies and influencers.
• The ideal candidate should be skilled in digital marketing, creative briefs, and influencer collaborations, with experience in Google Ads, Meta Ads, and social media trends.
• This role requires strong organizational skills, creativity, and the ability to manage multiple projects.