Lifecycle Marketing Coordinator

OVERVIEW OF THE COMPANY

Fox Corporation

Under the FOX banner, we produce and distribute content through some of the world’s leading and most valued brands, including: FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations and Tubi Media Group. We empower a diverse range of creators to imagine and develop culturally significant content, while building an organization that thrives on creative ideas, operational expertise and strategic thinking.

JOB DESCRIPTION

FOX launched a new subscription streaming service that brings FOX’s unparalleled content portfolio—news, sports, and entertainment—directly to consumers via an innovative subscription streaming service. Our team is focused on delivering strategic marketing initiatives that drive awareness, acquisition, and sustained growth. We work closely across all FOX business units and internal teams within marketing, editorial, product and business intelligence to support this effort.

FOX is seeking a highly organized and data-driven Lifecycle Marketing Coordinator to support customer lifecycle marketing initiatives across our owned and operated businesses. This role is central to coordinating and executing CRM campaigns that drive acquisition, onboarding, engagement, retention, and reactivation primarily across FOX One but supports the growing businesses within the app: FOX News, FOX Business, FOX Weather, FOX Sports, FOX Entertainment, FOX Deportes, FOX Local Stations, FOX Nation, Big Ten Network, and more.

The ideal candidate is passionate about customer journeys, audience segmentation, and performance marketing. They are highly collaborative, detail-oriented, and eager to work across one of the most dynamic portfolios in the industry.

A SNAPSHOT OF YOUR RESPONSIBILITIES

• Serve as the day-to-day lead for lifecycle marketing campaign execution across FOX One, driving coordination of initiatives from strategy through deployment and ensuring timely delivery across email, push, in-app messaging, and other owned channels.

• Collaborate with business units and brand leads to gather lifecycle objectives, audience segments, messaging priorities, promotional calendars, and KPIs.

• Coordinate with internal teams (e.g., design, operations, merchandising, product, analytics) to develop and deliver assets across lifecycle touchpoints including acquisition, onboarding flows, engagement campaigns, promotional sends, and retention programs.

• Manage and maintain a centralized lifecycle campaign calendar, ensuring visibility across brands and alignment with programming, product launches, tentpole events, and acquisition initiatives.

• Track campaign timelines, approvals, QA processes, and deployment milestones using project management tools.

• Monitor and report on campaign performance across the lifecycle funnel (open rates, CTR, conversion, retention, etc); assist in generating actionable insights to optimize messaging, timing, segmentation, and frequency.

• Support A/B testing initiatives to improve engagement and conversion across the customer journey.

• Operate with agility in a fast-paced environment, quickly adapting to shifting priorities, new initiatives, and evolving business needs while maintaining high standards of execution.

WHAT YOU WILL NEED

• Bachelor's Degree in business, marketing or related field

• 1–3 years of experience in lifecycle marketing, CRM, email marketing, or campaign coordination.

• Strong understanding of customer lifecycle strategy including acquisition, onboarding, engagement, retention, and winback programs.

• Hands-on experience with marketing automation platforms (e.g., Braze).

• Proven ability to manage multiple campaigns, timelines, and stakeholders simultaneously with exceptional attention to detail.

• Strong analytical skills with experience tracking performance metrics and using analytics tools (e.g., Google Analytics, Amplitude, Adobe Analytics).

• Experience working with segmentation logic, audience targeting, and A/B testing methodologies.

• Effective communicator with the ability to align cross-functional teams including marketing, product, data, creative, and engineering.

• Experience with project management tools (e.g., Google Workspace, Airtable, Jira, Monday.com).

• Familiarity with subscription, streaming, media, or entertainment businesses is a plus.

• Regular, on-site attendance at the workplace a minimum of 3 days per week is an essential function of the position. Selected candidate must be able to reliably meet this requirement.

WHY JOIN US?

At FOX, you’ll have the opportunity to work across a powerful and iconic set of brands that shape news, sports, and entertainment culture every day. You’ll be part of a nimble, collaborative team that values creativity, impact, and excellence.

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