Business Development Representative

Job Description

Job Description

We're building the AI-powered future of maintenance.

UpKeep is on a mission to reinvent how the physical world runs—starting with the frontline teams who maintain it. We're the creators of the world's first AI-first CMMS (Computerized Maintenance Management System), equipping technicians and facilities teams with automation, machine learning, and predictive insights that drive operational speed, safety, and efficiency.

What started as a garage-built prototype is now a fast-scaling SaaS company, backed by Insight Partners, Emergence Capital, and Y Combinator. Over 4,000 companies—including Shell, Yamaha, Unilever, and Marriott—run on UpKeep to modernize their asset operations. We're leading the $30B category shift toward Asset Operations Management , where uptime, intelligence, and AI converge.

• Own the AI-first transformation of an entire industry. Every feature we ship leverages AI—from predictive work orders to sensor-driven automations. You're not just iterating—you're pioneering how data reshapes physical operations.

• Real traction, real scale. Recognized as Gartner's #1 Facility Management solution and G2's top-rated CMMS, we've earned market leadership through product, not puff.

• A company where builders thrive. We move fast, optimize for outcomes, and give high-agency operators the autonomy to ship big things. Our culture rewards bold thinking, not bureaucracy.

• Global team, local energy. With 100+ employees across the world, we support remote-first work with deep investment in our LA HQ—where certain roles and leadership converge for rapid innovation.

• Equity and upside, not just a paycheck. Competitive comp, meaningful ownership, and benefits that support your health, focus, and long-term growth.

If you're driven by impact, energized by AI, and hungry to transform a legacy industry—we're hiring!

As a Business Development Representative, you will have the unique opportunity to build our company's brand and customer loyalty while assisting our company in expanding our customer base. Your core responsibilities include identifying, researching, prospecting, and creating new qualified opportunities that align with UpKeep's value proposition. You'll partner with Territory Managers to develop strategic account plans, generate a strong pipeline of deal flow from outbound prospecting and serve as a key contributor in developing UpKeep's outbound channels.

• Expand our pipeline of qualified opportunities and build relationships by opening sales conversations with prospects who align with UpKeep's ideal customer profile
• Manage and maintain a pipeline of interested prospects, while strategically partnering with Territory Managers to create and run playbooks for winning prioritized accounts
• Create account plans by conducting research and synthesizing information and other materials that reflect a comprehensive understanding of UpKeep's customers' needs and how UpKeep delivers value
• Drive Outbound prospecting via cold calling, email, sales sequences and nurture campaigns
• Efficiently determine a prospect's interest in our product and initially screen for needs
• Engage with prospects over email, phone, and other strategic networking channels to qualify and set appointments for Territory Managers
• Meet or exceed strategic goals and committed targets by engaging with qualified leads and enabling the next step in the sales cycle
• Participate in/travel to industry events to meet with potential clients in-person
• Perform regular follow-up calls or emails and facilitate communication with existing customers to ensure their satisfaction and identify new potential needs.
• Update and maintain CRM database (Salesforce.com)
• Proximity to our office location in Brentwood, CA for in-person collaboration

• 2+ years of outbound B2B software / SaaS sales experience

• Outbound sales experience; the ability to self-generate leads through various strategies to supplement the sales pipeline.
• Experience interacting with director-level executives and up
• Salesforce.com or a similar modern CRM tool a plus
• High level of energy, drive, enthusiasm, initiative, commitment, and professionalism
• Passion for technology and a desire to make a major impact at a high-growth startup
• Results-oriented individual who is excited by the prospect of fueling our company's continued growth and success, possessing a "can-do" attitude and relentless in pursuing goals and solving problems

• Receptive to change – is flexible. Seeks and adopts improved approaches and processes.
• Initiates action – is results oriented, takes responsibility for actions and outcomes. Meets commitments and strives for high performance.
• Manages the workload - makes timely decisions, prioritizes effectively, solves problems, monitors results and takes remedial action where necessary.
• Technically proficient – knows the role and has a solid familiarity with tasks and responsibilities.
• Takes responsibility for own learning - knows personal strengths and recognizes development needs. Is open to feedback and always seeks to learn.
• Communicates ideas – strong facilitation and written communication, proposes a way forward. Listens to views of colleagues and takes in diverse perspectives.
• Works collaboratively – shares information, fosters teamwork and contributes to a positive work environment where people want to come to work.
• Display ethical character and competence - acts with integrity and intent, is accountable for own actions, behaves according to the company values.
• Familiarity with the maintenance and reliability industry, either through direct experience or related exposure
• Previous participation in a sales bootcamp or a solid understanding of sales principles
• Bilingual proficiency in English and Spanish
• Act as a good citizen of UpKeep.

This role will receive a competitive On-Target Earnings (base salary + sales commission) + benefits + equity. A variety of factors are considered when determining someone's compensation–including a candidate's professional background, experience, and location. Final offer amounts may vary from the amounts listed below.

The base pay for this role is $32.45 USD per hour, which equates to approximately $67,500 USD per year ($90,000 OTE).

Company History & Product:

UpKeep started in a garage, where our founder Ryan taught himself to code and built the first mobile-first maintenance app. The idea was simple but powerful: put modern software in the hands of frontline technicians—and transform how maintenance gets done.

Today, UpKeep is the leading cloud-native Asset Operations Management platform, serving over 4,000 businesses worldwide across manufacturing, utilities, healthcare, and beyond. Our Industrial IoT and AI-first software helps maintenance and facilities teams streamline work, predict failures, and act faster—with real-time insights and automation at their fingertips.

We're building for the deskless workforce —the essential workers who keep our physical world running—and arming them with the tools they deserve. In a world re-shoring manufacturing, accelerating automation, and embracing AI at scale, we're riding the next macro wave—and leading the transformation of legacy maintenance into intelligent operations.

Backed by $50 million from Insight Partners, Emergence Capital, Mucker, and Y Combinator, we're not just building software. We're defining a new category for the built world.

Learn More!

At UpKeep, we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our products, and our community to flourish. UpKeep is honored to be an equal opportunity workplace. We are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, age, citizenship, marital status, disability, gender identity, sexual orientation or Veteran status.