Paid Media Manager

What you´ll do

• The Paid Media Manager plays a pivotal role in transforming how MSDS (SexyHair, DevaCurl, STMNT, Myidentity) connects brands to consumers – building a unified, data-driven paid media engine that drives awareness, engagement, and conversion across all four brands.
• Reporting to the Director, Digital Commerce, Digital Marketing & Business Intelligence, this role manages the day-to-day strategy, execution, and performance optimization of MSDS’s paid media investments.
• Working in close partnership with the Brand Directors, Social & Creator Strategy, Creative Strategy & Design, and eCommerce teams, this role ensures every dollar spent delivers measurable brand and business results.
• Develop and implement full-funnel paid media strategies across platforms (Meta, TikTok, YouTube, Google, Amazon, programmatic, etc.) that support brand objectives and business KPIs.
• Partner with Brand Marketing and Social teams to translate campaign goals into media plans with clear audience, platform, and format strategies.
• Define and manage channel budgets and allocations in alignment with the Director and Brand leads, ensuring efficiency and accountability.
• Oversee day-to-day campaign execution, ensuring all paid media campaigns launch accurately, on time, and on budget.
• Monitor, analyze, and optimize performance across platforms in real time, leveraging data to maximize ROI and minimize inefficiencies.
• Collaborate with the Creative Design and Creative Strategy teams to continuously test and refine creative assets for performance improvement.
• Manage external media partners and agencies to ensure flawless execution and innovation.
• Own campaign reporting and performance dashboards; translate data into actionable insights for Brand and Digital leadership.
• Develop learning agendas, A/B testing frameworks, and quarterly performance reviews to drive continuous improvement.
• Partner with Business Intelligence to connect media results to sales, traffic, and eCommerce outcomes.
• Stay ahead of emerging media platforms, tools, and targeting capabilities to evolve MSDS’s paid ecosystem.
• Explore new ways to connect content, community, and commerce through data-driven experimentation.

What makes you a good fit

• 5–7 years of hands-on experience in paid media management (social, search, programmatic, and/or commerce).
• Proven track record driving performance for multi-brand portfolios or consumer brands.
• Deep understanding of media analytics, attribution, and optimization tools (e.g., GA4, Meta Business Suite, Google Ads, Amazon Ads, etc.).
• Strong project management and analytical skills with an eye for creative excellence.
• Collaborative, proactive, and data-driven — equally comfortable in performance dashboards and creative brainstorms.
• Experience managing agency relationships and multi-million-dollar media budgets.

Some benefits of joining Henkel

• Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
• Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
• Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
• Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
• Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement

The salary for this role is $100,000.00- $120,000.00. This is the range that we in good faith anticipate relying on when setting wages for this position. We may ultimately pay more or less than the posted range and this range. This salary range may also be modified in the future.

Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral.

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.

JOB ID: 25087787

Job Locations: United States, CA, Culver City, CA

Contact information for application-related questions: [email protected]

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