Founding Product Manager

About Reacher

Reacher is a YC backed AI SaaS platform building the operating system for TikTok Shop brands and creators. We’re backed by Y Combinator, Pioneer Fund, Rebel Fund, and operators including Steve Huffman (CEO of Reddit), Matteo Franceschetti (CEO of Eight Sleep), Theo Browne ( t3.gg ), Kulveer Taggar (Zeus Living), and Jake Mintz (Bump). We have years of runway and are scaling fast with some of the biggest brands in the world (UnderArmour, Hanes, Logitech, Goli)

This is a highly execution driven PM role, you’ll report directly to the founder and CEO. We’re not looking for a “vision only” product manager. We’re looking for someone who ships, owns outcomes, and can run multiple product lines at once.

What you’ll do

• Own several product surfaces and initiatives from discovery through launch and iteration

• Turn company strategy and enterprise customer problems into a clear, buildable roadmap

• Establish success metrics and make sure shipped features actually move those numbers

• Speak with customers weekly to uncover buying friction, adoption issues, and trust gaps

• Convert noisy, qualitative feedback into sharp product decisions and priorities

• Write tight, actionable specs that optimize for speed without sacrificing clarity

• Analyze product usage and customer data to drive informed, data backed decisions

• Act as the owner of Linear by enforcing structure, improving process, and keeping teams unblocked

• Run releases end to end, including QA, coordination, and clear cross team communication

• Maintain a high bar for quality, reliability, and pace of delivery

• Surface bottlenecks, misalignment, and process issues early and resolve them quickly

• Own product reporting and regularly update the CEO and key stakeholders

What you’ll work on

You’ll be hands on across multiple product lines at Reacher, with clear ownership over a few core surfaces. This is a 0 to 1 role building new products while scaling existing ones.

You’ll work across:

• Our core TikTok Shop creator discovery and nurturing platform used by enterprise brands

• Our video intelligence stack, including creative analysis and model training workflows

• Our creator facing products and tools used by high GMV TikTok creators

These products are built with ML engineers, infrastructure teams, TikTok Shop strategists, and industry veterans. You’ll help define what to build, why it matters, and how it ships.

Your customers include enterprise brands like Under Armour, Hanes, Logitech, and Goli, as well as top performing TikTok creators driving meaningful GMV. Build products that real problems, scale fast, and grow Reacher more than 5x in the next year.

What we’re looking for

• Strong execution focused product manager with startup experience preferred

• Comfortable owning multiple projects at once in a fast moving environment

• High agency and bias toward action

• Excellent written and verbal communicator

• Comfortable making decisions with imperfect data

• Technical fluency: you don’t need to write production code, but you can use Cursor, write SQL, and engage deeply in technical discussions

What Reacher values

• You genuinely love working hard and moving fast

• You are extremely competitive and want to win

• You care about your health and take advantage of wellness benefits

• You enjoy traveling globally for work (China, Korea, UK, and more)

• You speak your mind and challenge ideas, including leadership

• You’re excited to work with world class, household name brands

• You like having fun with your team, both in and outside the office

This role is not for you if

• You struggle with communication

• You’re uncomfortable with ambiguity

• You have low ownership or low agency

• You want a remote role. We are in office in San Francisco

• You need perfect data before making decisions

Compensation

• Salary: $140,000 to $170,000

• Equity: 0.1 - 0.75%

Benefits & perks

• Daily meals provided in office (lunch and dinner at 6:30pm)

• 401k

• Unlimited PTO

• Relocation stipend for moving to San Francisco

• Wellness and fitness benefits, including a company covered gym membership

• Monthly team wellness or fitness activities

• $500 technology stipend for equipment

• Top tier equipment, including MacBook Pro or Air depending on role

• Additional professional equipment provided as needed