Manager, Brand Strategy - Life Science & Healthcare
- Developing and stewarding brand and marketing strategies for Life Sciences clients - including pharmaceutical, biotech, and medtech organizations - from initial launch through ongoing optimization.
- Translating complex scientific and clinical narratives into compelling, audience-appropriate brand positionings and creative briefs for HCP, patient, payer, and caregiver audiences.
- Developing hard working omni-channel GTM strategies and customer journeys to drive desired audience mindsets and behaviors.
- Leading brand architecture work, including portfolio positioning, naming frameworks, and visual/verbal identity systems in partnership with creative leads.
- Applying deep familiarity with FDA/regulatory constraints, MLR review processes, and fair balance requirements to ensure brand work is both bold and compliant.
- Monitoring competitive landscape, category trends, and cultural shifts within Life Sciences to bring proactive strategic recommendations to clients.
- Developing audience insights leveraging traditional and innovative research and database approaches.
- Owning end-to-end project management for brand strategy engagements - including scoping, workplan development, milestone tracking, and delivery against agreed timelines.
- Leading and coordinating cross-functional project teams spanning strategy, creative, UX/CX, data & analytics, and technology disciplines, ensuring alignment and momentum across workstreams.
- Facilitating workshops, co-creation sessions, and working sessions with both client and internal teams, driving to decisions and clear next steps.
- Proactively identifying scope, resource, or timeline risks and developing mitigation plans in partnership with engagement leadership.
- Mentoring and developing junior strategists and analysts, providing clear direction, constructive feedback, and growth opportunities.
- Partnering with project managers and producers to maintain resourcing plans and flag capacity needs.
- Strong facilitation skills to lead client workshops and executive-level presentations
- Ability to work independently and collaborate across multidisciplinary teams including creative, UX, data, and technology
- Effective written and verbal communication skills
- Meticulous attention to detail and quality of work product
- Ability to build and sustain professional relationships
- Ability to lead projects or workstreams
- Ability to manage and prioritize multiple tasks in a fast-paced and dynamic environment
- Strong interpersonal skills and professional demeanor
- Ability to meet deadlines
- Ability to mentor and provide clear guidance to others
- 6+ years of brand and creative strategy experience - including brand positioning, integrated campaigns, and through-the-line work - with at least 3 years focused on Life Sciences, pharmaceutical, biotech, or healthcare marketing within an agency environment.
- 6+ years of experience leading brand and creative strategy projects end-to-end - from audience insights and brand positioning through creative brief development, campaign concepting, and integrated delivery - including managing project teams and client relationships.
- Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future.
- Ability to travel up to 50% on average based on the work you do and the clients and industries/sectors you serve.
- Bachelor's degree (or equivalent)
- Deep understanding of regulated marketing environments, including MLR review processes and FDA promotional guidelines.
- Proven ability to develop brand positioning, architecture, and messaging frameworks for complex, multi-audience healthcare or Life Sciences brands.
- Experience at a top-tier creative, brand, or management consulting agency.
- Background in both HCP (healthcare professional) and DTC (direct-to-consumer) brand strategy.
- Experience supporting new business development, including pitch participation and capability storytelling.
- Working knowledge of the omnichannel marketing landscape, including how brand strategy connects to downstream digital execution across HCP and consumer channels.
- Familiarity with digital marketing platforms, CRM, and omnichannel campaign strategy within Life Sciences, including AdTech and MarTech ecosystems.
- Experience bridging brand and performance marketing - understanding how brand equity connects to paid media, campaign automation, and measurable audience engagement.
- Comfort working alongside data, analytics, and technology teams on integrated engagements that span brand strategy through campaign execution and optimization.
Recommended Jobs
Senior Traction Power Engineer
Requisition ID: 95594 Job Category: Infrastructure; Consulting; Engineering; Project Engineering; Project Management Location: Los Angeles, CA, United States Join a company that is passi…
Project Administrative Assistant
Who We Are HMC Architects is an employee-owned design firm with a desire to make a difference in our communities. As a purpose-driven firm based on values, our mission to design for good drives every…
Outbound Sales Specialist (Telecommunications) - Remote 6 month contract
Req ID: 347536 NTT DATA strives to hire exceptional, innovative and passionate individuals who want to grow with us. If you want to be part of an inclusive, adaptable, and forward-thinking organiz…
Maintenance Technician III - WorldMark Windsor Resort
We Put the World on Vacation Travel + Leisure Co. is the world’s leading vacation ownership and travel membership company, with a dynamic and growing portfolio of resort, travel club, and lifestyl…
Medical Collections Specialist (on-site)
Established in 1987, Pacific Medical, Inc. is a distributor of durable medical equipment; specializing in orthopedic rehabilitation, arthroscopic surgery, sports medicine, prosthetics, and orthotics. …
Senior Information Security Analyst
Job Description Job Description The Company: VeSync is a portfolio company with brands that cover different categories of health & wellness products. We wouldn’t be surprised if you have on…
Gerente de Cuentas Clave Junior
Job Description Job Description Salary: GERENTE DE CUENTAS CLAVE JUNIOR Ubicacion: Corona, CA Tipo de empleo: Tiempo completo Resumen del puesto El Gerente de Cuentas Clave Jun…
Warehouse Stocker
: Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhan…
System Frameworks iOS Automation Engineer
: Summary Posted: Apr 3, 2024 Weekly Hours: 40 Role Number: 200545881 The Cocoa team designs and implements frameworks which deliver user level features and developer APIs that are essential buildi…
Digital Media Coordinator - Implant
About the Company Premiere Digital Services (PDS) is a trusted media services and software solutions partner for content owners, video distributors, digital retailers, broadcasters, subscription vid…