Regional Field Sales Manager, West

About the role:

Join our fast growing beauty brand and become a fundamental member of our expanding team. We are looking for a savvy, passionate Regional Field Sales Manager for the West who is excited about driving field execution and performance across our key retail partners, leading regional field strategy, reporting, and analytics, sustainability, and beauty! The ideal candidate has a passion for building high-impact retailer relationships, developing and motivating teams, and delivering best-in-class in-store training and events, is a seasoned field leader who thrives in a fast-paced environment, and shares our commitment to wellness. Our mission is to create effective, results-driven skincare that is safe for the planet and humankind.

Responsibilities

• Drive field execution and performance across priority retail doors in the West, ensuring strong in-store standards, sell-through, and brand consistency.
• Develop and lead the West region field strategy, including door prioritization, coverage planning, and targeted action plans to improve door-level results.
• Build and maintain strong store-level relationships, partnering with retailer teams to drive visibility, engagement, and results.
• Lead regional reporting and performance recaps, translating trends and store insights into clear action plans and cross-functional recommendations.
• Recruit, coach, and develop field team talent, driving performance, readiness, and accountability across the region.
• Execute and support in-store training and events to drive conversion and customer experience.
• Track and evaluate ROI across regional investments including coverage, training, and events, adjusting strategy as needed.
• Maintain a strong in-store presence across priority doors multiple days per week, balancing execution with planning and reporting needs.

This job description is a summary of duties. It is by no means an all-inclusive list but is merely a broad guide of expected duties and is subject to change.

Requirements

• 5–7+ years of field sales experience within the beauty industry, including 2+ years in a Regional Sales Manager (or equivalent field leadership) role.
• Proven experience driving results within Ulta and Nordstrom, including strong store-level relationships and field execution.
• Ability to support additional key retail partners (e.g., Bloomingdale’s, BeautySpace, Erewhon, Credo), adapting approach based on each retailer’s environment and expectations.
• Strong sales leadership and performance management skills, with the ability to set priorities, execute focus-door strategies, and improve door-level results.
• Excellent communication skills, including comfort delivering recaps, performance updates, and action plans to internal and external partners.
• Analytical and highly organized, with the ability to manage sales reporting, interpret trends, and translate insights into action across a large territory.
• Proficiency in Google Workspace (Sheets, Slides, Docs) and/or Microsoft Office (Excel, PowerPoint), with the ability to analyze store performance and deliver clear, concise reporting.
• Proven people leadership experience hiring, coaching, and developing teams with accountability for performance, readiness, and culture.
• Entrepreneurial, builder mindset with the ability to create structure and scalable field processes.
• Bachelor’s degree preferred or equivalent experience.
• Excellent communication and interpersonal skills (oral, written, non-verbal, intuitive, psychic et al)
• Must reside in the United States to be considered for this position
• Please note that visa sponsorship is not available for this position

Work Environment & Travel Requirements:

• Maintain an in-store/field presence 3–4 days per week across priority doors, with remaining time allocated to planning and reporting.
• Travel throughout the West territory up to ~50% (including overnight stays as needed), with flexibility to increase during key launches and events.
• Maintain a valid driver’s license and reliable transportation for in-market store visits.
• Work a flexible schedule, including occasional early mornings, evenings, and weekends to support store needs and events.
• Ability to stand and walk for extended periods (up to 8+ hours), lift/carry up to 25 lbs, and complete computer-based reporting as needed.
• Operate effectively in busy, customer-facing retail environments and conduct video calls/interviews as part of day-to-day responsibilities.

Compensation: The anticipated salary range for this position is $80,000-$125,000. The actual salary offer will carefully consider a few factors, including your skills, qualifications, experience, and location. Not all candidates will be eligible for the upper end of the salary range.

Benefits

What We Offer

• Medical, dental, and vision
• Flexible Spending Account (FSA)
• Quarterly wellness and technology stipend
• 401(k) match (up to 4%)
• New hire work from home stipend
• Up to 3 months of parental leave for eligible team members
• Flexible PTO
• Paid company holidays
• 4 days to volunteer per year