Senior Manager, Influencer Strategy & PR

Job Title: Senior Manager, Influencer Strategy & PR

Department: Marketing

Manager: SVP, Marketing

Salary: $125,000-$133,000

Who We Are

Haus Labs is next-gen, skincare-infused makeup redefining its category through innovation.Founded by Lady Gaga, we're pushing the boundaries of clean formulation, high-performance,and inclusivity in ways no other brand has before. Haus Labs exists because we believe everyone deserves beautifully effective makeup that is actually good for your skin. Our award-winning products blend science with emotion to create beauty for every lifestyle.

Overview

We are seeking a Sr. Manager of Influencer Strategy & PR, a dual-threat operator who brings deep relationships in the creator community and the strategic and business acumen to manage budgets, build contracts from scratch and negotiate deals that protect and grow the brand. We want someone who brings genuinely original ideas to the table and has the instinct to know when to follow a trend and when to set one. You are the person who has the relationships where you don't need to "reach out formally", you text the talent directly. At the same time, you understand the business side of influencer and PR partnerships inside and out: you've reviewed and redlined contracts, managed six-figure campaign budgets, and know how to negotiate terms that work for both parties.

You have a proven track record managing both paid and organic creator campaigns in the beauty space, as well as earned media and PR strategy. You know how to move fast on trends, brief talent for compelling storytelling, and present campaign performance clearly to leadership.

What You'll Do

Influencer Strategy & Partnerships

• Lead paid and organic creator partnership processes end-to-end: strategy, outreach, negotiations, talent and agent relationships, content briefing, and timeline management.
• Leverage your personal, direct relationships with creators, makeup artists, agents, and talent managers - you're the kind of person who can text a top-tier influencer and get a response. Cultivate and grow this network continuously.
• Scout, recruit, and activate creators aligned with Haus Labs' brand values of diversity, inclusion, creativity, and kindness; build authentic, long-term ambassador relationships with community growth and engagement top of mind.
• Develop talent briefs that effectively articulate campaign strategy and inspire meaningful content and storytelling
• Develop gifting strategies that reflect the consumer we're reaching to increase EMV, build organic relationships and keep products top of mind in creator content.
• Keep pulse on social media and beauty trends; communicate learnings back to the larger team in ways that can be quickly implemented.

PR & Communications

• Develop and execute integrated PR strategies for product launches, brand moments, and retailer campaigns that align with broader marketing objectives.
• Liaise with and manage PR agency partners - ensuring the brand is building impactful editor relationships, securing press opportunities, and executing creative pitching and events.
• Coordinate creation and review of press materials including press releases, educational collateral, and product mailers timed to the PR calendar.
• Lead beauty awards submissions end-to-end, including product needs, deadlines, and coordination with PR partners.
• Address PR issues swiftly in coordination with leadership and legal teams when needed.

Contracts, Budgets & Business Operations

• Own the full contract lifecycle for influencer and talent partnerships: draft, review, redline, and negotiate agreements from the ground up. You are comfortable reading and marking up contracts independently, without relying solely on legal.
• Negotiate deal terms - usage rights, exclusivity windows, deliverable counts, payment structures - with a confident, brand-protective approach that also builds long-term talent goodwill.
• Build and manage influencer and PR program budgets; track spend, forecast, and reconcile actuals with strong attention to detail and accountability.
• Identify cost efficiencies and ROI opportunities across paid partnerships, gifting programs, and PR activations.

Analytics & Cross-Functional Collaboration

• Pull, analyze, and report metrics for paid and organic results from both qualitative and quantitative perspectives; clearly present data, findings, and insights to leadership and founder teams.
• Collaborate cross-functionally with social, marketing, and digital teams to develop relevant partnerships and stay ahead of the ever-changing social landscape.

What We Are Looking For

• LA County-based: hybrid work environment, 3 days in office per week.
• 5+ years of experience in influencer marketing and/or PR at a beauty brand, with direct experience owning both functions.
• A self-identified "Makeup Junkie" with deep, genuine passion for beauty content, trends, and community.
• A true connector: you have personal relationships with creators, agents, and editors. You're not cold-emailing - you're texting.
• Contract-literate and deal-savvy: you have hands-on experience reviewing, drafting, and negotiating influencer and talent contracts. You can spot a bad clause, push back on unfavorable terms, and close deals efficiently.
• Budget ownership experience: you've managed and reconciled marketing budgets, tracked ROI, and reported spend to leadership.
• Strong negotiation skills - able to secure the best terms for the brand while maintaining authentic, positive long-term creator and agency relationships.
• Prior experience working on a founder brand or with founder teams, ideally.
• Experience working with Sephora, ideally on a global level, ideally.
• Expert ability to utilize influencer campaign management and analytics platforms to track and report data and ROI.
• Meticulous attention to detail and organizational skills with an ongoing commitment to high-quality results.
• Kind, positive, collaborative attitude and comfort in start-up culture.
• Natural networking and social skills; able to create authentic, long-term connections with creators and partners.

What We Expect

• At Haus Labs, how you communicate is as important as what you communicate. We seek driven team players with strong communication skills and enthusiasm for collaboration.
• You're a self-starter with an entrepreneurial spirit who thrives in a fast-paced, agile environment.
• You approach solutions from a place of curiosity and positivity, and are open to constructive feedback.
• You can share case studies of successful campaigns and PR programs you have managed from start to finish.
• You bring a business owner's mindset to partnerships: you want deals structured well, budgets managed tightly, and outcomes tracked clearly.

What We Offer

• Equity
• Cell phone stipend
• Paid, Equal Parental Leave for Birth, Non-Birth, and Adoptive Parents
• Comprehensive medical, dental, and vision coverage
• Flexible Time-Off Policies
• 401(k)
• Life Insurance

Everyone is welcome at Haus Labs

"Baby, you were born this way." Regardless of age, education, ethnicity, gender, sexual orientation, or any personal characteristics, we want everyone to feel welcome. We are committed to building a diverse and inclusive, equal opportunity workplace.