Sr. Marketing Activation Specialist, Creative Performance

Esri
Redlands, CA
Overview

Are you a performance‑minded marketer who enjoys working at the intersection of creative, channels, and data? In this role, you will support how creative is activated across paid and owned channels by helping align formats, messaging and sequencing to channel roles and buyer needs.

You’ll work closely with channel strategists, creative teams, digital experience, and marketing analytics to translate activation plans into clear creative requirements and inputs for execution. Drawing on performance insight, you will review creative readiness and in-market signals to identify gaps or misalignment and surface recommendations that inform activation adjustments and continuous improvement. Your work will help ensure creative is activation-ready, consistent, and effective across channels at Esri.

Responsibilities
  • Support development of buyer-aligned paid media and email creative in support of awareness, engagement, and demand goals. Ensure messaging and design align to target personas and stages of the buyer journey.
  • Develop channel creative briefs for paid search, paid social, display, retargeting, and email in partnership with channel strategists. Document audience segments, value propositions, CTAs, offer approach, asset formats, and success metrics prior to production.
  • Translate activation plans into channel level creative requirements and execution inputs. Maintain timelines, coordinate asset production, and support timely deployment across platforms.
  • Continuously monitor and optimize in-market campaigns. Analyze creative performance (CTR, CVR, CPL, CAC, open rate, click rate, pipeline contribution), surface recommendations to inform optimization, and develop A/B tests in collaboration with channel strategists and content production team.
  • Build and maintain strong working relationships with cross‑functional stakeholders to ensure activation‑relevant alignment and consistency across creative efforts, and communicate creative performance observations and activation insights to support shared understanding and informed decision‑making.
  • Document campaign learnings and best practices to improve repeatability, speed to launch, and performance across future programs. Share performance observations with channel strategists to inform future activation guidance.
  • Stay current on cross-channel and industry creative best practices. Apply relevant learnings to creative evaluation and activation guidance across campaigns.
Requirements
  • 5+ years of experience in digital marketing, campaign activation, or performance‑driven creative roles
  • Demonstrated experience supporting paid media, email marketing, and integrated digital campaigns
  • Ability to interpret activation and channel‑level performance signals and translate them into actionable creative recommendations
  • Proven experience collaborating with strategists, creatives, analytics partners, and cross‑functional stakeholders
  • Strong written and verbal communication skills
  • Bachelor’s degree in marketing, communications, business, or a related field
  • Occasional travel may be required (up to ~20%); travel needs may vary based on business requirements.
  • Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.
Recommended Qualifications
  • Master’s degree in marketing, business, communications, or a related field
  • Experience supporting B2B marketing campaigns in a matrixed or center‑of‑excellence marketing organization
  • Familiarity with buyer journeys and how creative sequencing supports progression across channels
  • Experience contributing to creative performance reporting and activation insight development

#LI-KM2

Total Rewards

Esri’s competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

A reasonable estimate of the base salary range is

$87,360-$152,880 USD

About Esri

At Esri, diversity is more than just a word on a map. When employees of different experiences, perspectives, backgrounds, and cultures come together, we are more innovative and ultimately a better place to work. We believe in having a diverse workforce that is unified under our mission of creating positive global change. We understand that diversity, equity, and inclusion is not a destination but an ongoing process. We are committed to the continuation of learning, growing, and changing our workplace so every employee can contribute to their life’s best work. Our commitment to these principles extends to the global communities we serve by creating positive change with GIS technology. For more information on Esri’s Racial Equity and Social Justice initiatives, please visit our website here .

If you don’t meet all of the preferred qualifications for this position, we encourage you to still apply!

Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need reasonable accommodation for any part of the employment process, please email [email protected] and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.

Esri Privacy Esri takes our responsibility to protect your privacy seriously. We are committed to respecting your privacy by providing transparency in how we acquire and use your information, giving you control of your information and preferences, and holding ourselves to the highest national and international standards, including CCPA and GDPR compliance.

Requisition ID: 2026-3796

Available in

Redlands, CA

Job Category

Marketing

Role Type

Individual Contributor

Experience Level

Mid Level

Posted 2026-04-15

Recommended Jobs

Speech Language Pathologist, Clinical Fellow

Aspire Public Schools
Richmond, CA

Description The Opportunity: Behind every successful student is a passionate and dedicated team. Together, we will change the odds for underserved students, ensuring that every student is prepared …

View Details
Posted 2026-05-27

Assistant General Manager

Marriott
Perris, CA

JOB SUMMARY Responsible for supporting all aspects of the operation including guest and employee satisfaction, human resources, financial performance, sales and revenue generation and deliverin…

View Details
Posted 2026-05-27

Channel Sales Manager, NVIDIA Focus

Deloitte LLP
California

Channel Sales Manager - NVIDIA Alliance Focus Deloitte is currently seeking candidates for our national Channel Sales Manager role focused on the NVIDIA alliance. The NVIDIA Channel Sales Manager …

View Details
Posted 2026-05-31

Summer Camp Field Trip Lead - Los Gatos (Blossom Hill Park)

Steve & Kate's Camp
Los Gatos, CA

Job Details Location : 6381 Shannon Rd., Los Gatos, CA 95032 Field Trip Dates : 6/5/2026 (Fri) - 8/12/2026 (Wed) Field Trip Hours : 8:45 am - 5:15 pm (actual shifts may vary) Hourly Wage: …

View Details
Posted 2026-05-15

District Operations Manager

Univar Solutions Univar Solutions
Dublin, CA

A Place Where People Matter.  Start your career journey with Univar Solutions!  Here you can make an impact on the world around you and accelerate your career in areas that energize and excite you…

View Details
Posted 2026-05-15

Cellular Operations Product Lead

San Francisco, CA

Cellular Operations Product Lead San Francisco (Hybrid – 3 days in office) $130,000–$175,000 base + equity Carter Wellington is recruiting on behalf of a high-growth technology company buildin…

View Details
Posted 2026-04-24

Sr. Software Engineer - Generative AI & Assistants, ArcGIS Pro

Esri
Redlands, CA

Overview ArcGIS Pro is a powerful geographic information system (GIS) software that is used to analyze, visualize, and share spatial data, helping to solve real-world problems. We’re on a mission to …

View Details
Posted 2026-04-18

Deep Learning Compiler Engineer (New Grad)

quadric, Inc
Burlingame, CA

Quadric has created an innovative software driven AI inference processor. Licensed as IP, the architecture is targeted to run neural network (NN) inference workloads in a wide variety of edge and end…

View Details
Posted 2026-05-07

Claims Advocate

Waymo
California

Waymo is an autonomous driving technology company with the mission to be the world's most trusted driver. Since its start as the Google Self-Driving Car Project in 2009, Waymo has focused on building …

View Details
Posted 2026-05-01

Project Architect

HMC Architects
Los Angeles, CA

Who We Are HMC Architects is an employee-owned design firm with an inherent desire to make a difference in our communities. As a purpose-driven brand based on values, our mission to design for good d…

View Details
Posted 2026-04-08