Digital Advertising Program Manager

Description

Digital Advertising Program Manager

Shift Digital is the leader in digital marketing program optimization. Established in 2008 and headquartered in Birmingham, Michigan, our comprehensive solutions help national brands and their local retailers measure, manage, and improve the performance of their digital marketing and sales initiatives.

The Program Manager is responsible for owning and maintaining the Digital Advertising program for one of Shift Digital’s clients, managed out of the Laguna Beach, CA office. This person will work to service the client in terms of project management, reporting requests, data analysis, dealer adoption, and identifying opportunities to optimize the success of dealer’s digital advertising campaigns, measured primarily by cost effective lead generation. The Digital Advertising Program Manager will develop, maintain and own the roadmap and project plans, client's requirements gathering, ad-hoc reporting requests and new feature/functionality development for their assigned projects and programs.

The Program Manager will serve as a liaison between the client, internal teams within Shift Digital (media, dealer support, technology) and external vendors to ensure the best possible value is delivered to the client. He or she will also be responsible for monthly reporting tasks pertaining to program KPIs, dealer billing process, and program P&L.The Program Manager reports to the Director over this account.

Job Responsibilities:

• Manage the Digital Advertising program with client satisfaction and program profitability top of mind
• Own projects from beginning to final delivery to client across all lines of business within the program
• Provide direction to internal Shift Digital teams (media, delivery, and dealer support) based on client needs
• Manage project scope and client expectations and develop contingency plans
• Manage project status including milestone tracking, budget, allocation, and open issues
• Initiate and lead QA activities on program solutions to be delivered to the client
• Provide in-depth analytical analysis of performance of products and services using tools provided
• Work effectively within the team to prioritize client requests and product requirements including current customer/prospect needs and long-term product roadmap needs
• Manage requirement gathering, project plans, project development and delivery of new features or functions
• Identify opportunities for growth and/or new programs
• Manage P&L for managed programs and communicate to account leadership on a monthly basis
• Manage dealer billing, effectively coordinating with billing teams, media team, dealer support, and dealers.
• Effectively lead regular status meetings with client for relevant program topics, including day-to-day tactics and longer-term objectives

Desired Experience & Qualifications

• Proactive self-starter with effective time management skills
• Project management skills necessary to manage various and numerous projects while tracking costs against budgets and time to completion
• Deep understanding of digital advertising channels with demonstrated experience in management of effective digital strategies
• Understanding of the digital space, associated analytics, and delivery of technology solutions
• Comfortable speaking with/in front of dealers, clients and Regional Reps
• Detail oriented and self-motivated
• Communication and interpersonal skills necessary to actively promote a cooperative team environment and positive client relationship
• Desire to own success of projects
• Strong analytical and data skills
• Expertise in Microsoft Office Suite (Word, PowerPoint, Excel)
• 4 years of experience in Digital Marketing
• Understanding of Shift Digital product set including Shift Digital-provided digital advertising is preferred
• Automotive experience is preferred
• A Bachelors Degree is required

At Shift, many factors are taken into account when determining a reasonable compensation range for any given role. Some of these factors include, but are not limited to: skillset, location, years of experience, licenses, certifications, and business/organizational needs. The following compensation range is specific to New York City, Colorado, Nevada, California, and Washington residents only. While we do provide an estimated salary range, it is not typical for an individual to be hired near the top range for their role. A reasonable estimate for this role is: $80,000-100,000.