Director, Performance Marketing & Analytics

What you´ll do

• Responsible for developing and executing a comprehensive digital marketing strategy that aligns with company's objectives.
• Owns implementation of campaign strategies throughout all stages of customer's lifecycle, including awareness and conversion.
• Grow paid media performance marketing capabilities to drive digital brand awareness, engagement and conversions.
• Lead web & paid media teams to build out marketing tech stack and own digital operations to build out data-driven ecosystem that drives digital KPIs.
• Build out 360 analytics, including end-to-end tracking and measurement of KPIs that align to strategic measures and business objectives.
• Support cross-functional teams with digital marketing and web initiatives for evergreen and product launches.

What makes you a good fit

• High level of technical proficiency with extensive experience in building and operating marketing & web tech stack
• Highly proficient with hands-on experience in SEM, programmatic display, Google Analytics, CRM, Tiktok Shop, Amazon Ads
• Technical knowledge of HTML, CSS, conversion tracking, tag management.
• Senior-level digital role within digital marketing space. 6+ years experience in a hands-on digital marketing role.
• Strong competencies in analytics, customer-centric, and a data-driven approach to determining root cause and counter measures
• Experience leading and delivering digital engagement capabilities and platforms
• Excellent leadership and team management skills

Some benefits of joining Henkel

• Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1 
• Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program 
• Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement 
• Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships 
• Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement

The salary for this role is $ 140,000.00- $ 160,000.00 . This is the range that we in good faith anticipate relying on when setting wages for this position.  We may ultimately pay more or less than the posted range and this range. This salary range may also be modified in the future.

Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral.

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.

JOB ID: 26090660

Job Locations: United States, CA, Culver City, CA

Contact information for application-related questions: [email protected]

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