Senior Manager, Mobile Marketing Analytics

Job Title:

• Senior Manager, Mobile Marketing Analytics

Requisition ID:

• R025864

:

• Job Title: Senior Manager – Mobile Marketing Analytics
• Department: Global Analytics
• Location: Santa Monica, CA

Your Mission:

Our Global Analytics team is seeking a technically skilled and strategically minded Senior Manager of Mobile Marketing Analytics to support Call of Duty: Mobile. This role is central to driving our mobile growth strategy by leveraging end-to-end marketing data infrastructure and advanced analytics to aid in optimization of all user acquisition (UA) campaign activities within our Growth team and investment across our broader Mobile Marketing org. You will work at the intersection of Marketing, Engineering, and Analytics, owning the mobile marketing data pipeline – from ingestion to insight.

Responsibilities:

• Own and manage the end-to-end mobile marketing data pipeline, including ETL processes, data integration from MMPs (e.g., AppsFlyer, Adjust, Singular, etc), and ingestion from UA platforms (e.g., Meta, Google Ads, DSP, TikTok).
• Design and maintain robust data models to support high-scale, low-latency marketing analytics use cases across our Growth function – LTV, retention, and monetization.
• Build and optimize marketing dashboards and reporting systems in BI tools (e.g., Tableau, Looker) to track cohorted KPIs such as CPI, ROAS, Retention, conversion rates, and attribution accuracy.
• Directly manage a small team of BI Analysts supporting our Growth & Mobile Marketing organization. Collaborate with Data Scientists and Analytics Engineers.
• Partner with Central Data Engineering teams to ensure scalable, clean, and reliable data infrastructure that supports analytics workflows and campaign automation.
• Implement and evaluate UA attribution methodologies (e.g., multi-touch, probabilistic modeling, MMM) in a post-IDFA world, while owning compliance & data privacy flows.
• Develop a scalable media measurement data pipeline, A/B testing frameworks, and incrementality studies to guide strategic decisions on budget allocation and creative optimization.
• Provide clear and actionable insights to senior stakeholders across Growth and Mobile Marketing teams.
• Communicate complex analyses and insights to senior stakeholders with clarity and precision.

Player Profile:

Minimum Requirements:

• 6-10+ years of experience in mobile marketing analytics, data science, or data engineering with a heavy focus on mobile user acquisition and marketing data.
• Deep understanding of mobile marketing ecosystems, including ad networks, DSPs, MMPs (e.g., Appsflyer, Adjust), data pipeline tools (e.g., Airflow, dbt, BigQuery, Redshift, Snowflake), and data privacy regulations (e.g., ATT, GDPR, RTBF, CCPA).
• Strong proficiency in SQL, Python, and data visualization tools (e.g., Tableau, Looker, Power BI).
• Experience with marketing attribution methodologies (e.g., multi-touch, last-click, MMM) and cohort performance forecasting.
• Prior experience managing junior analysts/engineers and leading cross-functional data projects.
• Excellent communication skills with the ability to present insights to non-technical audiences and senior leadership.
• Bachelor’s degree in a quantitative field (e.g., Statistics, Economics, Computer Science, Engineering). Master’s preferred.

Extra Points:

• Experience in mobile gaming, especially free-to-play titles.
• Can communicate in Mandarin.
• Familiarity with data warehouse management and CI/CD processes for analytics infrastructure.
• Hands-on experience building ML models for UA optimization or LTV prediction.
• Prior experience leading cross-functional data projects or managing junior analysts/engineers.

Our World:

At Activision, we strive to create the most iconic brands in gaming and entertainment. We’re driven by our mission to deliver unrivaled gaming experiences for the world to enjoy, together. We are home to some of the most beloved entertainment franchises including Call of Duty®, Crash Bandicoot™, Tony Hawk’s™ Pro Skater™, and Guitar Hero®. As a leading worldwide developer, publisher and distributor of interactive entertainment and products, our “press start” is simple: delight hundreds of millions of players around the world with innovative, fun, thrilling, and engaging entertainment experiences.

We’re not just looking back at our decades-long legacy; we’re forging ahead to keep advancing gameplay with some of the most popular titles and sophisticated technology in the world. We have bold ambitions to create the most inclusive company as we know our success comes from the passionate, creative, and diverse teams within our organization.

We’re in the business of delivering fun and unforgettable entertainment for our player community to enjoy. And our future opportunities have never been greater — this could be your opportunity to level up.

Ready to Activate Your Future?

We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.

We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position, please email your request to [email protected] . General employment questions cannot be accepted or processed here.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.

Rewards:

We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered! Subject to eligibility requirements, the Company offers comprehensive benefits including:

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
• 401(k) with Company match, tuition reimbursement, charitable donation matching;
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.

Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company. You can learn more by visiting .

In the U.S., the standard base pay range for this role is $134,320.00 - $248,404.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. Your Talent Professional can share this role’s range details for your local geography during the hiring process. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates, new hire compensation is negotiable.