Full-Time Wine Educator

Job Description:

Schramsberg Vineyards is seeking a Full-Time Wine Educator to join our Visitor Center team.

As one of Napa Valley's most historic wineries and a producer of world-class sparkling and still wines, Schramsberg is committed to creating exceptional guest experiences rooted in hospitality, education, and authentic storytelling. The Wine Educator plays a key role in representing the Schramsberg and Davies brands by delivering engaging tours and tastings, sharing the rich history of the winery, and fostering meaningful connections with guests and wine club members.

The ideal candidate is personable, professional, and passionate about wine, hospitality, and guest service. They should be comfortable speaking confidently to individuals and groups, enjoy building relationships, and have a strong knowledge of wine, Napa Valley, and luxury hospitality. Excellent communication skills, a positive attitude, and a commitment to providing memorable guest experiences are essential for success in this role.

ESSENTIAL DUTIES AND RESPONSIBILITIES
The Wine Educator is responsible for delivering elevated, engaging, and educational guest experiences, including:
Guest Experience & Hospitality
• Deliver outstanding, informative, and memorable tasting and tour experiences.
• Confidently share the history of Schramsberg Vineyards and the Davies Family.
• Provide exceptional hospitality to all guests, including prospective and existing wine club members.
• Tailor experiences to guest interests while maintaining brand standards.

Sales & Wine Club Engagement
• Drive wine sales through authentic education, storytelling, and service.
• Actively promote and enroll guests in the wine club.
• Meet or exceed individual and team sales and club sign-up goals.

Operations & Daily Responsibilities
• Perform opening and closing duties in the Visitor Center.
• Restock wine and merchandise; maintain inventory accuracy.
• Support the cleanliness and organization of all guest areas, including tasting room, kitchen, and retail spaces.
• Participate in on-site and off-site winery events as needed.
• Complete additional projects or duties as assigned by management.

QUALIFICATIONS
Experience & Skills
• 1–3+ years of customer service and sales experience in a winery, restaurant, or retail environment (3–5 years preferred).
• Prior experience conducting guided tastings and/or tours required.
• Strong sales aptitude with the ability to convert tastings into purchases and wine club memberships.
• Excellent verbal communication skills and comfort speaking to groups of varying sizes.
• Proficiency with Microsoft Office; AMS or similar POS/inventory system experience is a plus.
• Strong understanding of hospitality best practices.

Wine Knowledge
• Knowledge and passion for wine, winemaking, and global wine regions.
• Ability to taste, evaluate, and describe wine, including key components and food pairing recommendations.
• Familiarity with Bordeaux, Burgundy, and Champagne varietals.
• Understanding of Napa Valley, North Coast AVAs, and local wine tourism offerings (wineries, hotels, restaurants, tour providers, etc.).

JOB REQUIREMENTS
• Valid California driver’s license and insurable driving record.
• Must be at least 21 years of age.
• Ability to lift and move up to 50 lbs. regularly.
• Ability to stand for extended periods and move throughout the facilities.
• Ability to stoop, bend, reach, climb, kneel, and walk as needed.
• Ability to taste and evaluate wine (required for job performance).
• Must be available to work weekends, holidays, and occasional evenings for events.

SAFETY RESPONSIBILITIES
Accident prevention is of primary importance in all phases of job responsibilities.
• Follow all company policies and procedures, including job safety, safety rules, and regulations.
• Assist management in providing safe and healthy working conditions at all times.
• Immediately report all unsafe conditions, work-related accidents, and illnesses to the Safety Manager and supervisor.

PAY TRANSPARENCY DISCLOSURE
The pay scale for this position is $21.00–$24.50 per hour. Actual compensation will depend on skills, experience, qualifications, education, and market conditions. Schramsberg Vineyards reserves the right to modify this range as needed to meet business requirements.

LOCATION
Schramsberg Vineyards Visitor Center in Calistoga, CA

BENEFITS
• Medical
• Dental
• Life/LTD
• 401K
• PTO
• Wine and Clothing Allocations

INCENTIVE OPPORTUNITIES
• Sales Commissions
• Wine Club Sign-ups
• Gratuities

AT-WILL EMPLOYMENT NOTICE
This job description is not intended to constitute a contract of employment. Duties, responsibilities, and compensation may be modified at the company’s discretion at any time, consistent with California’s at-will employment principles.

This job description is subject to change, with or without notice, as needed by the company, in accordance with California’s at-will employment principles. The company reserves the right to modify job duties, title, compensation, and other aspects of employment at its discretion.

Create a Job Alert

Receive an email alert when similar new jobs are posted. It's free, fast and easy.

Create Alert