Social Media Manager

About Us:

SEQUEL is redefining how the world moves with innovative, science-backed, community-driven fitness concepts designed to inspire lasting performance and well-being.

We are the franchisor of four leading fitness and wellness brands: Pilates Addiction, iFlex Stretch Studios, beem, and BODY20 , each dedicated to helping people move, feel, and live better.

Our team is fast-moving, creative, and deeply passionate about the future of fitness. We’re looking for a Social Media Manager who’s ready to roll up their sleeves, lead from the front, and drive the social media strategy for all SEQUEL brands uniting them under a shared mission while amplifying each brand’s distinct voice and community.

When applying please submit a cover letter.

Position Overview

The Social Media Manager will own the strategy, content creation, and execution of social media across SEQUEL’s entire brand portfolio including: both corporate and franchise accounts. This role blends creativity, analytics, and leadership. You’ll develop brand-right strategies, build engaging communities, and deliver measurable results from national campaigns to local franchise activations. You’ll collaborate daily with brand leads, creative teams, and franchise partners to ensure every post, story, and reel reflects the energy and excellence that defines SEQUEL.

Key Responsibilities

Social Strategy & Leadership

• Lead the social media strategy across all SEQUEL brands: Pilates Addiction, iFlex, beem, and BODY20 ensuring alignment with overall marketing goals.
• Build cohesive content frameworks and engagement strategies that support both corporate and franchise marketing efforts.
• Collaborate with brand marketing leadership on campaign planning, launches, and community growth initiatives.
• Achieve KPIs, track performance, and continually evolve strategies to drive awareness, engagement, and conversion.

Content Creation & Community Management

• Develop and execute multi-brand content calendars across all major platforms (Instagram, TikTok, LinkedIn, Facebook, and emerging channels).
• Write compelling captions, direct creative concepts, and collaborate with the design team to deliver high-quality visuals and video content.
• Engage with followers, franchisees, and influencers to nurture vibrant, active brand communities.
• Identify and manage influencer and partnership opportunities that enhance brand reach and credibility

Analytics & Optimization

• Monitor, analyze, and report on performance across all brands and campaigns.
• Translate data into insights to optimize content, posting cadence, and audience targeting.

Collaboration & Execution

• Partner closely with SEQUEL’s design, PR, and marketing teams to ensure brand alignment and storytelling consistency.
• Support franchise marketing by developing scalable content, toolkits, and templates for local use.
• Stay on top of social trends, platform updates, and best practices bringing fresh, innovative ideas to every brand.

Qualifications

• 3 - 6+ years of experience managing social media strategy for multi-brand or multi-location organizations (fitness, wellness, or lifestyle experience preferred).
• Strong creative instincts paired with analytical, data-driven decision-making.
• Savvy writing and storytelling skills with the ability to shift tone across distinct brand voices.
• Proficiency with social management and analytics tools
• Proven track record of growing communities and engagement organically.
• Highly organized, detail-oriented, and comfortable managing multiple brands, campaigns, and deadlines simultaneously.
• A self-starter who thrives in a collaborative, fast-paced environment.
• Someone ready to be part of The Future Movement of Fitness.

Physical Requirements

• Physical Activity: While performing the duties of this job, the employee is regularly required to sit for extended periods, use hands and fingers to operate a computer keyboard and mouse, and communicate clearly via phone, video conference, and in person.
• Mobility: Occasional standing, walking, or light movement within the office or during on-site content creation may be required.
• Lifting: The employee may occasionally lift or move items up to 15 pounds (such as marketing materials, camera equipment, or product samples).
• Vision Requirements: Specific vision abilities required by this job include close vision and the ability to adjust focus when working on digital screens or reviewing creative materials.