PPC Manager
- Plan, execute, and optimize PPC campaigns across platforms (Google, Amazon, Meta, Bing, etc.).
- Manage keyword research, targeting, bidding strategies, and ad copy creation.
- Oversee daily budgets, monitor campaign performance, and adjust strategies in real time.
- Develop and implement strategies to improve quality scores, click-through rates (CTR), and conversion rates.
- Conduct A/B testing on ads, landing pages, and targeting to maximize campaign performance.
- Provide regular reporting on KPIs, insights, and recommendations to stakeholders.
- Collaborate with creative, content, and e-commerce teams to align ads with product launches and promotions.
- Stay current on PPC, SEM, and digital advertising trends, tools, and best practices.
- Manage relationships with external vendors, agencies, or platform representatives as needed.
- Ensure campaigns comply with platform policies and brand guidelines.
- Bachelor’s degree in Marketing, Business, or related field (preferred).
- 3+ years of experience managing PPC campaigns (Google Ads, Amazon Advertising, or equivalent).
- Strong understanding of keyword research, bidding strategies, and conversion optimization.
- Proficiency with analytics tools (Google Analytics, Amazon Advertising Console, etc.).
- Advanced skills in Excel/Google Sheets for campaign reporting and analysis.
- Experience with PPC tools (e.g., SEMrush, Helium 10, Kenshoo, Skai) a plus.
- Exceptional analytical skills and ability to interpret large datasets into actionable insights.
- Strong organizational and communication skills; ability to manage multiple projects simultaneously.
- Proven track record of improving ROI and scaling campaigns.
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