Director, Marketing

Element Science
San Francisco, CA

Job Description

Job Description

Element Science, Inc. is a medical device and digital health company focused on developing solutions at the intersection of clinical-grade wearables, machine learning algorithms, and lifesaving therapies in order to address leading causes of death and hospitalization in patients with heart disease, primarily as they transition from the hospital-to-home. By putting the needs of patients and physicians first, our personalized digital devices, which are designed for function, comfort, and ease-of-use, aim to redefine the paradigm of care for these patients. Our first product, a wearable patch defibrillator, is initially targeted at treating the more than 500,000 patients in the US with an elevated temporary risk of potentially experiencing a lethal heart rhythm. Headquartered in San Francisco, our funders include Third Rock Ventures, Google Ventures, Deerfield Healthcare, Qiming Venture Partners USA, Cormorant Asset Management, and Invus Opportunities.

SUMMARY OF ROLE:

We're looking for a strategic, execution-focused Director of Marketing to lead our commercial marketing function as we prepare for our product launch. You will inherit foundational work done to support our clinical trial and build upon it to drive market development, provider engagement, and product adoption. As the only marketing lead at this pivotal stage, you will own both upstream strategy and downstream execution across brand, product, provider, and patient touchpoints.

We're a purpose-driven team entering the most critical phase of our journey. If you are a mission-aligned leader who thrives in zero-to-one environments and wants to leave a lasting mark on patients' lives and the healthcare system at large, we want to meet you.

This is a hybrid role based in our San Francisco, CA office.

RESPONSIBILITIES:

Strategy & Upstream Marketing

  • Lead market development strategy, including segmentation, targeting, and positioning for early adopters.
  • Own voice-of-customer (VOC) research to inform product messaging, differentiation, and commercial readiness.
  • Collaborate cross-functionally with Clinical, Medical, R&D, and Regulatory to ensure market needs are embedded in product roadmap decisions.
  • Contribute to pricing and reimbursement strategy, leveraging early field insights and customer input.

Downstream Execution & Commercial Launch

  • Create and manage all marketing assets, including sales tools, training decks, provider education materials, and patient collateral.
  • Build integrated go-to-market campaigns across digital, field, and in-person channels—aligned with regulatory standards.
  • Partner closely with Sales, Clinical, and Customer Experience teams to support launch readiness and drive adoption in early markets.
  • Own brand development and narrative across the company's external voice.

Market Activation & Analytics

  • Identify key referral patterns, whitespace, and activation opportunities across launch geographies.
  • Support early KOL engagement, site activation, and speaker programs.
  • Define and track commercial KPIs (e.g., adoption, adherence, NPS) to inform iterative strategy and resource planning.

QUALIFICATIONS:

  • 8–12 years of progressive marketing experience in healthcare, MedTech, diagnostics, or life sciences, with a strong emphasis on regulated markets.
  • Bachelor's degree required; MBA or advanced degree preferred, ideally with a focus in marketing, healthcare, or business strategy.
  • Demonstrated success owning both upstream strategy and downstream execution, particularly in launch-stage environments.
  • Deep understanding of provider and patient dynamics in complex care pathways, with the ability to translate insights into impactful campaigns.
  • Strategic thinker with hands-on executional capability—equally skilled at shaping a brand narrative or building out a sales enablement toolkit.
  • Excellent communicator with a natural storytelling ability; comfortable presenting to cross-functional stakeholders, including executive leadership.
  • Proven leadership in cross-functional settings, with the ability to influence, mentor, and collaborate effectively across teams.
  • Experience launching and commercializing Class II or III medical devices, ideally in cardiovascular or wearable technologies, is highly desirable.
  • Strong analytical mindset; able to translate data into insights and execute on performance metrics to drive decision-making and impact.
  • High emotional intelligence and sound judgment, with a bias toward action in fast-paced, high-ambiguity environments.

BENEFITS:

Element Science offers a very competitive salary and benefits package including, but not limited to:

  • Stock Options
  • 90% employer-paid medical, dental, and vision insurance
  • Company-paid Basic Life Insurance
  • 401(k) retirement plan (Traditional and Roth)
  • Competitive Paid Time Off
  • Paid Holidays
  • FSA (Flexible Spending Accounts)
  • HSA (Health Savings Account)
  • Employee Assistance Program through PEO

The salary for this exempt-level position will be based on experience and qualifications within an established pay range.

  • Pay range: $190,000 - $210,000

Element Science is an Equal Opportunity Employer. All candidates will be evaluated on the basis of their qualifications for the job in question. We do not base our employment decision on an employee's or applicant's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), political affiliation, military service, or other non-merit-based factors prohibited by local, state, or federal law.

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire. We are not able to sponsor individuals for employment visas for this job.

At this time, we are unable to offer relocation assistance at Element Science.

Posted 2025-07-29

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