Sales Development Representative-Los Angeles

About sunday

sunday is building the fastest, simplest way to pay in restaurants. With a quick scan of a QR code, diners can pay, tip, and leave in about 10 seconds. We believe great products should feel obvious, not complicated, and we focus relentlessly on keeping things simple while earning trust from restaurants and guests at every interaction. Today, sunday powers payments in thousands of restaurants across the US, UK, and France, helping operators turn tables faster, increase tips, and unlock valuable insights. We push ourselves to go beyond what’s expected, building with ownership, moving fast, and scaling with ambition as we tackle our biggest growth opportunity in the US.

About the Role

As an SDR at sunday, you'll be the engine driving our growth in the Los Angeles market, one of the most vibrant and restaurant-dense cities in the country, with 6,000+ restaurants in our ICP. You'll work side by side with 4 experienced Account Executives, generating the qualified pipeline they need to close, while playing a foundational role in our US sales expansion.

You'll report to the SDR Manager, and be part of a high-energy team obsessed with impact, creativity, and results. This is a ground floor opportunity at a company where the product genuinely solves a real problem for restaurant operators and where your work will be visible from day one.

Key Responsibilities

• Own your outbound motion end-to-end: identify, prioritize, and reach out to high-potential restaurant operators in the LA market through cold calls, personalized email, LinkedIn, and in-person prospecting.
• Generate qualified pipeline consistently for AEs, working toward 30+ meetings booked per month at a ~10% connect rate by month four.
• Qualify inbound leads quickly and accurately, ensuring AEs receive fully briefed, well-framed opportunities that are ready to convert.
• Master sunday's value proposition and tailor it to the specific realities of restaurant operators and franchises, whether on a cold call, in a follow-up email, or face to face.
• Handle live objections with confidence and structure: turn "we're too busy" or "we already have something" into booked meetings.
• Stay organized and disciplined in Salesforce: log every activity, manage your sequences, and keep your pipeline accurate and up to date.
• Show up in the field: visit restaurants in person at least once per week to build real relationships and deepen your market knowledge.

About You

Must-haves:

• You're coachable — you actively seek feedback, adapt fast, and have a genuinely low-ego approach to growth.
• You have grit — you power through rejection and stay motivated through the highs and lows of a fast-moving sales environment.
• You're creative — you find original ways to break through the noise, whether with a clever email hook, an unexpected cold call opener, or a resourceful approach to getting a response.
• You have a competitive drive — you keep score, you care about your numbers, and you want to be at the top of the leaderboard.
• You're people-smart — you read the room, communicate with empathy, and build trust quickly, whether with a stranger on a cold call or a colleague in the office.
• You're based in or willing to relocate to Los Angeles, and comfortable being in the field at least once a week.

Nice-to-haves:

• Familiarity with the restaurant or hospitality industry — you understand the operational world of restaurant operators and know how to speak their language.
• Experience with CRM tools (ideally Salesforce) — you log consistently, manage sequences, and use the tool to stay ahead.
• Some fluency with payment concepts (PSP, POS, MDR) — you can explain how payment systems work to a non-technical audience without losing them.

Compensation, Perks & Benefits

• Competitive salary: $60,000 – $75,000 base + commission
• Stock options
• Free Vacation Policy
• 100% Employer-Covered Health Insurance
• 401K Plan
• Great office in the heart of Los Angeles — with in-person/remote balance
• Real career growth: a clear SDR → AE path with defined milestones and hands-on coaching from day one

Interview Steps

• Share your story: Application with resume
• Let's get to know each other through a screen interview
• Meet with the hiring manager
• Impress your future colleagues with a case study (mock cold call session
• Meet with people from other departments and understand our culture
• Offer: we want you
• Reference Checks (3 most recent managers)

Thank you for taking the time to apply, and looking forward to getting to know you!

sunday is an equal opportunity employer and does not discriminate and all qualified applicants will receive consideration for employment without regard to race, creed, color, sex, affectional or sexual orientation, gender identity or expression, gender, ethnicity, religion, national origin, ancestry, nationality, age, disability, marital status, veteran status, genetic information, or on any other basis prohibited by law (except where an attribute is a bona fide occupational qualification).