Head of Marketing - US Eye Care Consumer Products

Company Description

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at . Follow @abbvie on LinkedIn, Facebook , Instagram , X and YouTube.

Job Description

Company Description

At AbbVie Eye Care, our focus starts with preserving and protecting vision for patients around the world. We treat conditions from the front to the back of the eye, including glaucoma, ocular surface disease, and retinal diseases. With a legacy of more than 75 years in eye care, we set our sights on a future where vision lasts a lifetime. Our US OTC Consumer Eye Care franchise includes the Refresh and Lastacaft brands and more than 40 products, representing the largest strategic growth platform within AbbVie Eye Care. Our goal for the US OTC business is to drive category leadership, expand patient reach, and deliver meaningful business growth while improving ocular health outcomes.

Job Description

The Head of Marketing, US OTC - Consumer Products is a franchise and business leader responsible for driving the end-to-end growth strategy, portfolio performance, and business results for the Consumer Eye Care franchise. This role provides enterprise-level leadership across franchise strategy, brand architecture, portfolio growth, innovation commercialization, channel strategy, and commercial execution. The US OTC Eye Care business is the largest business within the Eye Care business unit and is set up for continued growth through base business expansion and the launch of 3-5 launches in the near term. As the Head of Marketing you will drive both the base business by leading the Integrated Business Team (IBT) and also pipeline commercialization and supply issue resolution as the co-lead of the On-market Steering Team (OST) and be accountable for revenue growth, market share expansion, margin delivery, and long-term portfolio value.

This leader will own cross-functional enterprise planning across Sales, R&D, Supply Chain, Operations, Finance, Medical/Regulatory, and Commercial Operations to set portfolio strategy, prioritize investment, and drive integrated execution across the franchise. The role requires strong strategic thinking, cross-functional influence, and the ability to lead a team through a fast-changing, competitive market.

Areas of Responsibilities

• Set the overall franchise vision, growth strategy, and long-range priorities for the OTC business
• Own franchise strategy, brand architecture, portfolio prioritization, positioning, and annual operating plans.
• Lead integrated omnichannel growth strategy across professional, consumer, digital, retail, and eCommerce channels to expand reach, drive conversion, and strengthen brand equity.
• Lead channel strategy and retail activation planning in partnership with Sales and Trade to maximize franchise growth, share gains, and execution effectiveness.
• Own launch strategy, commercialization, and post-launch optimization for pipeline innovations and line extensions, including multiple concurrent launches.
• Build and execute integrated marketing plans including content, media, promotions, PR, and digital engagement.
• Partner with R&D, Operations, Manufacturing, and Supply Chain to support innovation, supply continuity, and launch excellence.
• Own budget, forecasting, and business performance with explicit accountability for P&L delivery, investment efficiency, and long-term value creation.
• Build, develop, and inspire a high-performing team, while strengthening organizational capability, succession depth, and matrix leadership across functions.

Qualifications

The following listed requirements need to be met at a minimum level to be considered for the job:

• Bachelor’s degree in marketing, business, or related field; MBA preferred.
• 15+ years of progressive leadership experience with demonstrated franchise, portfolio, or P&L ownership in consumer healthcare, OTC, eye care, or adjacent categories.
• Experience leading end-to-end business growth, portfolio strategy, commercialization, and cross-functional enterprise leadership.
• Strong background in omnichannel marketing, including retail, eCommerce, and digital.
• Proven success partnering with Sales, Operations, R&D, and Finance.
• Experience leading large, matrixed, high-performing organizations and developing future leaders.
• Strong financial acumen with demonstrated experience in P&L management, investment allocation, forecasting, and business planning.
• Demonstrated ability to lead launches and drive business results in a complex, fast-paced environment.

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future. ​

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​

• This job is eligible to participate in our long-term incentive programs. ​

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled. 

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